Appier Introduces AdCreative.ai in Thailand to Boost AI-Driven Creative Marketing
BANGKOK, July 18, 2025 — Appier (TSE: 4180), a company focused on AI-native SaaS solutions for AdTech and MarTech, has launched its AdCreative.ai platform in Thailand. This Generative AI-powered tool helps brands accelerate creative production, enhance campaign results, and scale personalized marketing efforts efficiently. The launch event attracted hundreds of marketing professionals eager to see how AI is transforming creative workflows and delivering tangible business outcomes.
Generative AI Gains Traction in Thailand's Marketing Sector
Following successful launches in Taipei, Seoul, Tokyo, and Ho Chi Minh City, bringing AdCreative.ai to Bangkok highlights Thailand’s increasing importance in the digital economy and its enthusiasm for AI adoption. According to a Thailand Development Research Institute (TDRI) report, the AI market in Thailand is expected to grow from 48 billion baht in 2024 to 130 billion baht by 2030, at an 18% CAGR.
Market research by PwC Thailand shows Generative AI is already active across multiple sectors, including content creation, personalized marketing, customer support, entertainment, and education.
Magic Tu, SVP of Global Ad Cloud Sales at Appier, said, “Marketers in Thailand face pressure to produce more content at a faster pace and across multiple platforms. AdCreative.ai addresses this by acting as a creative engine that helps brands craft better visual stories using AI.”
Serene Lam, Head of Enterprise Solutions Sales for Southeast Asia at Appier, added, “Generative AI is opening new marketing opportunities. Combined with our predictive and engagement tools, AdCreative.ai allows Thai brands to build data-driven marketing workflows that adapt quickly and deliver stronger results.”
Thai Brands Accelerate Creative Output with AI
At the launch, Appier showcased how leading Thai brands are applying AI to improve their creative processes and marketing execution. Early adopters like Food Passion Group and Rev Edition are examples of AI-driven marketing innovation gaining momentum in Thailand’s digital economy.
- Food Passion Group, the operator behind Bar B Q Plaza and other popular dining brands with over 150 outlets, uses AdCreative.ai to streamline content creation and improve agility. By integrating AI-generated visuals, the team sped up campaign launches and enhanced responsiveness across channels.
- Rev Edition, a lifestyle and sportswear retailer, combined AdCreative.ai with AIQUA to promote its flagship running shoe. Using stock images, AI-powered retouching, and custom templates, they scaled creative output and launched targeted campaigns on Meta and their website efficiently.
“We didn’t just experiment with AI — we used it to move faster, empower our teams, and raise the quality of our impact. The results came quickly, and we’re just getting started,” said Narongwit Pantharaksakul, Head of Marketing Communication & CRM at Food Passion.
End-to-End AI Solutions for Marketing Success
AdCreative.ai is integrated with Appier’s full AI product suite, including Ad Cloud, Personalization Cloud, and Data Cloud. This enables brands to manage the entire marketing journey—from audience targeting and creative production to campaign optimization and personalized engagement.
The platform helps marketing teams execute campaigns faster, personalize at scale, and measure performance more effectively, making it a practical tool for creative professionals seeking to improve workflow efficiency and campaign impact.
About Appier
Appier (TSE: 4180) is an AI-native SaaS company dedicated to advancing business decision-making with innovative AdTech and MarTech solutions. Founded in 2022, Appier aims to simplify AI adoption through intelligent software, helping businesses generate ROI with its Ad Cloud, Personalization Cloud, and Data Cloud offerings. With 17 offices across APAC, the US, and EMEA, Appier is listed on the Tokyo Stock Exchange. Learn more at www.appier.com.
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