Appier Launches Eight Agentic AI Agents to Deliver Predictable ROI Across the Customer Journey

Agentic AI Gives Marketing a New Operating System

Appier has rolled out Agentic AI across its product portfolio and introduced eight purpose-built AI Agents to help marketers drive predictable ROI. This isn't one-off task automation. These Agents combine predictive insights with best practices, coordinate end-to-end actions, and keep working 24/7 so teams can move from strategy to execution without friction.

Built on the vision of "One Data. One Experience. One Agentic World," the framework connects and unifies scattered datasets in real time. The outcome is autonomous, adaptive, intelligent omnichannel marketing that reacts to market shifts as they happen and supports clearer, faster decisions.

What Agentic AI Means for Marketers

• Turn goals into executable, autonomous workflows that plan, act, and learn continuously.
• Link fragmented data, surface intent and context, and trigger next-best actions across channels.
• Shorten time to ROI with self-learning models and closed-loop optimization.

The Eight Agents, Mapped to Your Stack

• Advertising Cloud
  • Coding Agent - Auto-generates playable ads and interactive videos with gamified experiences to lift conversions and installs.
  • Director Agent - Uses LLMs and GenAI to produce ad creatives, brand videos, and interactive assets while enforcing brand style and compliance.
  • ROI Agent - Automates incrementality testing with Media-Mix Modeling to find causal relationships across formats, creatives, and placements, then reallocates spend to maximize incremental impact.
• Personalization Cloud
  • Campaign Agent - Runs campaigns end to end, learning from planning through execution using industry expertise and your brand data.
  • Sales Agent - Acts as a 24/7 digital salesperson that converses, identifies intent, recommends products, and increases order value.
  • Service Agent - Provides always-on support grounded in your knowledge base to improve retention, engagement, and loyalty.
• Data Cloud
  • Audience Agent - Builds predictive segments and prioritizes the most profitable audience strategies.
  • Insight Agent - Turns data into real-time, visual insights that remove growth bottlenecks and guide all other Agents.

Why This Matters for Your KPIs

• Faster creative throughput with guardrails for brand and compliance.
• Higher engagement and conversion from hyper-personalized experiences at scale.
• Clear incrementality via MMM, better budget allocation, and revenue growth.
• Lower CAC and higher LTV through smarter targeting and always-on service.
• Real-time insights that drive confident decisions and measurable impact.

Data You Can Trust

At the core is Appier's Data Quality Booster, which automatically de-duplicates, corrects, and enriches key fields. Cleaner data sharpens audience accuracy and gives every Agent a reliable foundation for decisions and actions.

Appier's approach blends AI expertise, cross-regional data advantages, proprietary algorithms, and deep vertical knowledge. The result is an agentic network that operates like a collaborative team, adapting in real time to increasing marketing complexity and delivering sustained revenue impact.

Availability

The eight AI Agents are rolling out in phases across markets and support English, Japanese, Korean, and Chinese. A comprehensive suite and flexible pricing make it accessible for brands of different sizes and stages.

How to Put Agentic AI to Work This Quarter

• Pinpoint one high-value use case: creative production, incrementality, conversational sales, or customer support.
• Connect core data sources and define guardrails for brand, compliance, and spending.
• Set measurable outcomes: lift in incremental revenue, CAC reduction, CSAT improvement, or time-to-launch.
• Start with one Agent, then link Agents into a workflow for compounding gains.

Learn more on the Appier website. For a quick primer on incrementality and MMM, see Marketing mix modeling.

Upskill Your Team

If you want your team ready to plan, operate, and measure Agentic AI workflows, explore the AI Certification for Marketing Specialists for practical, job-focused training.