Apple in Talks to Use Google's Gemini AI for an Updated Siri
Apple is reportedly in early discussions with Google to integrate Google's Gemini AI into a revamped version of Siri, according to Bloomberg News. The talks aim to create a custom AI model to enhance Siri, potentially launching next year.
Following the news, Alphabet’s shares rose 3.7%, while Apple’s stock increased by 1.6% during afternoon trading. Neither company has officially confirmed the plans, and Apple has yet to make a final decision on whether it will continue developing Siri’s AI in-house or partner externally.
Why This Matters
Apple has lagged behind competitors like Google and Samsung in rolling out generative AI features on smartphones. Siri’s upgrade was originally expected last spring but was delayed by a year due to technical challenges. The new Siri aims to better handle complex, multi-step requests and offer deeper integration with third-party apps, areas where Alexa and Google Assistant currently perform better.
- Siri’s overhaul focuses on tasks using personal context and full voice-based device control.
- Apple has also explored partnerships with AI companies Anthropic and OpenAI earlier this year, considering models like Claude and ChatGPT for Siri’s upgrade.
What’s Next for Siri and AI Assistants?
Apple’s move to potentially adopt Google’s Gemini AI indicates a shift in strategy to accelerate Siri’s development and competitiveness. For IT professionals and developers, this could mean new opportunities to work with advanced AI-driven voice assistants that integrate seamlessly with mobile hardware and software.
If you’re interested in learning more about AI models and how they are reshaping voice assistants and smart devices, check out detailed courses and resources on Complete AI Training.
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