Apple Open to Acquisition to Boost AI Development
Apple CEO Tim Cook recently shared with CNBC that the company is open to acquisitions that could speed up its artificial intelligence (AI) roadmap. Cook emphasized AI as one of the most significant technologies of our time and confirmed that Apple is increasing its investment in this area.
"We're embedding it across our devices, across our platforms and across the company," Cook said. So far in 2025, Apple has acquired seven companies and remains open to mergers and acquisitions that align with its AI goals.
Challenges and Competition in AI
Apple has faced challenges recently, including losing key AI team members to competitors like Meta. Its AI development lags behind leading companies, sparking rumors that Apple might collaborate with external AI firms such as Anthropic or OpenAI to improve Siri with large language models (LLMs). However, no official partnerships have been confirmed.
Potential Acquisition Targets
While many prominent AI companies are financially out of reach, Apple has considered acquiring Perplexity AI, valued at around $18 billion. Such a deal would represent Apple's largest acquisition to date, significantly accelerating its AI capabilities.
- Apple sees AI integration as essential across all products and services.
- Seven acquisitions in 2025 reflect strong movement in AI investment.
- Retention and competition for AI talent remain ongoing challenges.
- Potential partnerships or acquisitions of AI firms like Perplexity AI are under consideration.
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