Apple to Open Siri to Competing AI Services
Apple plans to let users route voice queries to rival AI services like Google's Gemini and Anthropic's Claude directly through Siri, according to Bloomberg News. The change would arrive with iOS 27, expected to be previewed at Apple's Worldwide Developers Conference in June.
Third-party AI apps downloaded from the App Store would integrate with Siri and Apple's broader Apple Intelligence platform. Users could select which AI service handles each request rather than defaulting to Apple's current ChatGPT partnership.
The shift reflects Apple's effort to position the iPhone as a platform for multiple AI services rather than a closed system. Siri, launched over a decade ago, remains central to that strategy.
Revenue and Developer Access
Apple could generate additional revenue by taking a cut of subscriptions sold through integrated third-party services. Developers would gain direct access to Siri's interface, expanding how generative AI and LLM applications reach users.
The move signals Apple's acknowledgment that no single AI model serves all use cases. Users increasingly prefer specific services for different tasks, and forcing queries through one provider limits the platform's utility.
What's Still Uncertain
Apple did not comment on the Bloomberg report. The company's plans could shift before the June conference, and implementation details remain unclear-including which services Apple will prioritize and how revenue sharing will work.
The change marks a notable departure from Apple's historical approach of controlling the user experience end-to-end. Whether it signals a broader opening of iOS to third-party services remains to be seen.
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