AppsFlyer Launches AI-Powered Model Context Protocol to Simplify Marketing Data Access
AppsFlyer, a leader in marketing measurement and data analytics, introduced its new Model Context Protocol (MCP) on July 17, 2025. This AI-powered orchestration tool aims to make it easier for marketing teams to access data and manage campaigns more efficiently.
Built on Anthropic’s Model Context Protocol framework, the solution connects AppsFlyer’s APIs with major large language models. This allows marketers to use natural language queries or AI agents to retrieve performance insights and manage campaign assets without the usual delays.
What MCP Means for Marketing Teams
- Faster Data Access: Marketers can ask questions in plain language and get immediate insights, cutting down the time spent navigating complex data dashboards.
- Simplified Campaign Management: AI agents can act on behalf of marketers to optimize campaigns, reducing manual tasks and improving response times.
- Multi-Platform Efficiency: MCP addresses challenges from managing campaigns across several platforms by centralizing data access.
This tool is especially useful for teams dealing with large volumes of campaign data who need quick, clear answers to optimize performance effectively.
Summary
- Who: AppsFlyer, a global leader in marketing measurement, attribution, and analytics.
- What: Model Context Protocol (MCP), an AI-powered tool that streamlines marketing data access and campaign management using natural language.
Marketing professionals looking to improve efficiency and reduce bottlenecks in campaign data handling will find MCP a valuable addition to their toolkit.
For marketers interested in expanding their AI skills to keep pace with tools like MCP, Complete AI Training's marketing specialist certification offers practical courses tailored to these needs.
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