ArtClass Content Signs Zillion: A New Force in Directing
26/08/2025
ArtClass Content has added Zillion to its impressive lineup of creators. The duo, Grady Hall and Mark Kudsi, combine their successful solo directing careers into a potent creative team that delivers award-winning films for top brands and music artists. Their inventive style now contributes to ArtClass’s next-generation production approach.
Zillion started directing commercials at companies with in-house post-production teams, gaining experience across diverse styles, tones, techniques, and brand categories. Their work resists simple labels, often merging imaginative visuals with authentic human stories—what they call “meaningful uniqueness.”
Creative Background and Achievements
Grady Hall began as a TV writer and director, contributing to the launch of the original Spartacus series by Sam Raimi. Mark Kudsi earned a Grammy for just his second music video. Together, their first commercial directing collaboration won a Clio Award. Since then, their projects have earned Grammys, VMAs, D&ADs, and AICPs, accumulating over six billion views on YouTube.
Their client roster includes 35 of the Fortune 100 companies such as Apple, Amazon, Google, Microsoft, Target, Walmart, and McDonald’s. Their work spans global campaigns, major product launches, Super Bowl commercials, Apple Keynote films, and AI-driven content.
Introducing Hybrid Intelligence
Zillion has developed “Hybrid Intelligence,” a unique concept-to-delivery platform that blends traditional live-action and VFX with emerging AI tools. This pipeline streamlines creative development, shot creation, and post-production by integrating AI into the workflow without compromising artistic integrity.
On joining ArtClass, Zillion said, “We needed a partner who masters traditional live-action and post-production but also innovates with AI. ArtClass leads creatively and backs it up technically, with a strong core team and a global network of collaborators to build the right team for any project.”
What ArtClass Sees in Zillion
Kirsten Arongino, managing director of ArtClass, commented, “Mark and Grady bring unmatched style versatility and deep expertise from concept to delivery. Their fluency with emerging tools like AI, combined with their creative leadership and zero-drama approach, makes them a perfect fit. We’re proud to welcome Zillion to the ArtClass family.”
For creatives interested in how AI tools are shaping production workflows, exploring courses on AI in media and video production can be a valuable step. Resources such as Complete AI Training’s generative video courses offer practical insights into integrating AI with traditional production techniques.
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