Artists and Algorithms Co-Create at TechCrunch Disrupt 2025: Blurring the Lines in Storytelling, Film, and Media
AI steps from tool to teammate-helping creators sketch, storyboard, and ship faster. At Disrupt 2025, leaders show new workflows across storytelling, film, and media.
AI as Co-Creator: A Disrupt 2025 Preview for Creatives
AI isn't just crunching data anymore. It's working with us to sketch ideas, storyboard scenes, and ship content faster. At TechCrunch Disrupt 2025, three leaders will show how this shift is changing storytelling, film, and media on the AI Stage in front of 10,000+ founders, VCs, and builders.
If you create for a living, this is a look at what's next-and how to use it today.
Who's on stage
- Prateek Dixit, co-founder of Pocket Entertainment: driving audio-first storytelling with AI tools that scale ideas across markets and formats.
- Nikola Todorovic, co-founder of Wonder Dynamics (an Autodesk company): building AI that makes 3D character animation faster and more accessible to creators. Explore Wonder Dynamics
- Soyoung Lee, co-founder and head of GTM at TwelveLabs: advancing video foundation models to search, index, and repurpose video at scale. See TwelveLabs
Why this matters for creatives
- AI is moving from "tool" to "teammate." You feed it intent; it returns options you can refine.
- Pre-production gets leaner: quicker concept art, animatics, and casting of digital characters.
- Audio-first workflows open new formats for serialized stories and global distribution.
- Video search becomes practical: find moments, themes, and visuals across massive libraries in seconds.
- Smaller teams can deliver big-screen polish with tighter budgets and timelines.
- New questions on rights, voice ownership, and credit need clear agreements and metadata practices.
Practical ways to use this now
- Co-write scenes: draft three versions of a dialogue, then iterate until it matches your voice.
- Block shots with fast previz: generate rough frames for pacing, angles, and mood before you book a set.
- Style libraries: build a compact "look bible" (references, palettes, compositions) that guides every prompt.
- Search your footage: label and retrieve B-roll by action, object, or tone to speed up editing.
- Animate smarter: start with motion templates, then layer human nuance on facial expressions and timing.
What to watch for at Disrupt
- Quality thresholds: where AI output is "good enough" for final, and where a human pass still wins.
- Cost curves: which steps drop from days to hours-and what that means for your rates and scope.
- Rights workflows: approvals, fingerprints, and tracking so teams stay clear on use and credit.
- Team roles: new hybrids like prompt director, data-aware editor, and animation generalist.
Prep your next project
- Define guardrails: what must be human-made, what can be AI-assisted, and what's fully automated.
- Prototype on a single scene: measure time saved, cost per minute, and quality notes.
- Audit your library: tag assets you can remix-voice, music stems, stock, and prior shoots.
- Plan delivery: set checkpoints where a human signs off before assets move downstream.
Keep learning
If you want structured ways to upskill fast, browse role-based learning paths and tools for video work.
See it live
This session brings creators and builders onstage to show how artist and algorithm can work together. Catch it on the AI Stage at Disrupt 2025 and get a clear view of what you can make next.
