Artists & Robots Launches to Put Human Creativity Back at the Center of AI-Driven Brand Experiences
New York - Nov. 17, 2025. Artists & Robots, an independent brand experience studio co-founded by Heather Salkin and Jason Alan Snyder, is live. Their focus: invent smart, technology-enabled experiences that feel unmistakably human.
The studio opens with clients across consumer goods, financial services, healthcare, and technology, plus a strategic alignment with SoHo Experiential for added commercial reach. The aim is simple but ambitious-ideas that resonate in real life, backed by data, thoughtful design, and responsible tech.
Why this matters for creatives
The tools got faster. The work got louder. Audiences, meanwhile, still want something that feels real. This studio builds with transparency and consent, so technology enhances connection instead of replacing it.
"AI and other event technologies are powerful tools, but they should always amplify human creativity, not replace it," said Snyder. The studio's principle is clear: originality first, tech in service of the idea.
Or as Salkin put it: "What comes after AI-driven speed and efficiency? Originality and authenticity. Audiences need to feel a real impact from brand experiences."
What they actually build
- Immersive virtual, physical, and mixed-reality environments that respond to context and audience signals.
- Personalized, responsive engagements powered by AI interactivity inside these environments.
- Strategy-to-execution orchestration across digital platforms and physical events-integrated without compromising creative quality.
- Innovation consulting that maps ideas to measurable outcomes, with ethics and consent baked in.
A credible team with real reps
Snyder previously served as the first Global Chief AI Officer at Momentum Worldwide (IPG) and co-founded SuperTruth, a data integrity company. He writes about AI and speaks on authorship, regulation, job transformation, and privacy-at venues including the United Nations, the Milken Global Conference, World Summit AI, and the 4As (where he chaired the AI committee).
Salkin brings decades of production, technology, and innovation leadership at agencies including RAPP, BBDO, FCB, Ogilvy, and Grey. She has led large-scale experiential productions and co-produced the AI short film "The Hollowing," which has played the short film festival circuit. Together, Salkin and Snyder have collaborated at IPG, Momentum, MRM, and Zentropy Partners for years.
"Artists & Robots sets a new standard for the integration of technology with creativity," said Thor Raxlen, Director and Founder at LAIR. "They're creating the blueprint for how AI, data, and emerging technologies coexist with artistry to bring ideas and audiences closer together for authentic human experiences."
Practical takeaways for your next brief
- Define the human outcome first (emotion, action, memory), then choose the tech.
- Design for consent and clarity-what data you use, why you use it, and how it improves the experience.
- Build for responsiveness: context-aware content beats static content every time.
- Integrate production early so physical and digital touchpoints feel like one story.
- Measure what matters: attention, participation, and post-event behaviors-not just clicks.
Work with Artists & Robots
Explore the studio and its approach at artistsandrobots.com. If you're leveling up your own AI skills to support creative work, see curated programs by role at Complete AI Training.
Bottom line
The volume of content is going up. The value of originality is going up even faster. Artists & Robots is betting that the best brand experiences in 2026 will be the ones where technology quietly makes the human part hit harder.
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