Ascender AI Brings Context-Aware Coaching to Sales Teams
Force Management has introduced Ascender AI inside its Ascender revenue acceleration platform. The assistant provides real-time coaching and content navigation so sellers can execute consistently, reinforce training, and improve results without waiting on a manager.
For product leaders, this is a practical example of AI embedded where work happens. It blends guidance with search, grounded in a trusted content base, and adapts to the learner's history.
What Makes It Different
- Grounded answers: Uses Force Management's coursework, certifications, and methodologies (including MEDDICC and Command of the Message) instead of scraping the public web.
- Context-aware: Recommendations reflect each user's learning history and current challenges.
- On-demand coaching: Guidance is available in the flow of work, reinforcing skills in the moment.
- Scalable enablement: Consistent coaching and content delivery across teams and roles.
Product Signals Worth Noting
- Clear domain scope: A focused corpus (courses, articles, playbooks) keeps answers precise.
- User modeling: Personalized recommendations based on historical activity and progress.
- Outcome orientation: Coaching mapped to real selling scenarios, not generic tips.
- Governance: Private content over public sources supports trust, accuracy, and compliance.
How Product Teams Can Operationalize a Similar Pattern
- Content architecture: Define an authoritative knowledge base with versioning and ownership.
- Retrieval quality: Establish evaluation sets for common questions and measure answer precision.
- Feedback loops: Capture rating, usage, and resolution data to improve recommendations.
- Personalization: Weight recency, role, and competency to guide what's surfaced next.
- Guardrails: Provide source citations, confidence cues, and easy escalation paths.
- Change management: Make it available where users already work and measure adoption weekly.
What's Shipping
Ascender AI lives inside Ascender, Force Management's sales acceleration and eLearning platform. It's used by sales professionals, managers, and enablement leaders across industries to support consistent execution and faster reinforcement.
Milestones and Momentum
- Three years since Ascender's launch.
- Thousands of Command Series and Elite Selling certifications issued.
- 25% year-over-year subscriber growth.
- Close to 300 courses across multiple curricula, with new courses, articles, podcasts, and videos added regularly.
Leadership Perspective
Morgan Haley, Vice President of Product Development, describes Ascender AI as a blend of a coach and a search experience that adapts to each learner's history, helping sellers stay confident, consistent, and self-sufficient.
Chief Product Officer Paul Giaconia notes that sellers get instant access to guidance that reinforces skills and applies Force Management methodologies in the moment-giving organizations scalable enablement and stronger alignment.
Practical Metrics to Track
- Time-to-competence for new sellers.
- Content discovery time for common selling scenarios.
- Manager coaching time saved per week.
- Win rate and stage conversion on MEDDICC-qualified opportunities.
- Usage, CSAT, and answer helpfulness ratings inside the assistant.
About Force Management
Force Management develops elite sales teams and the next generation of sales leaders. Its veteran sales leaders deliver cross-functional alignment and customized programs that help companies increase deal sizes, drive market recapitalizations, shorten time-to-productivity, compete in challenging markets, and achieve higher valuations. The Ascender platform supports performance for large organizations, small teams, and individuals across B2B markets such as Cybersecurity, FinTech, Business Intelligence and Analytics, and DevOps.
Learn More
Explore Force Management and Ascender: forcemanagement.com
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