Atlassian launches Product Collection to speed up product decisions
Atlassian introduced Product Collection this week at its Team 26 conference in Anaheim, a suite of tools designed to help product teams decide what to build now that AI has made building itself fast.
The shift matters. Software prototypes that took weeks to build now take days. When development speed stops being the constraint, decision-making becomes one.
Product teams face three core questions: Which ideas deserve pursuit? Which signals actually predict outcomes? Which bets will drive business results?
Product Collection bundles four existing and new Atlassian tools into a single workflow. Jira Product Discovery lets teams capture and prioritize ideas. A new Feedback tool analyzes input from support systems, sales calls, and Slack. Rovo, an AI assistant, surfaces insights and drafts product requirements documents. Together, they connect strategy directly to engineering work in Jira.
The fragmentation problem
Most organizations scatter product feedback across multiple systems. Customer input lives in support tools, sales channels, and messaging apps. Discovery happens in one tool, delivery in another. By the time work reaches engineers, the reasoning behind it often disappears.
Product Collection consolidates this workflow. Teams move from customer input to engineering handoff without jumping between systems.
"The hard part isn't building anymore, it's choosing what to build and speeding up feedback loops," said Tanguy Crusson, product lead for Jira Product Discovery. "With Product Collection, teams can tap into every customer conversation, connect it to real usage data, and hand off all vital feedback to engineering."
Roadmaps that adapt
Atlassian is exploring how AI can manage roadmaps dynamically. Rovo could generate, refine, and evolve roadmaps as business conditions change, surface trade-offs between priorities, and keep plans aligned across multiple objectives.
The result would be a living roadmap that adjusts as goals shift, giving product teams continuous insight to adjust direction with confidence.
Product Collection is in early access now. Learn more about AI for Product Development or explore our AI Learning Path for Product Managers.
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