AT&T Rolls Out AI-Powered App for Managing Services
AT&T is rolling out a redesigned mobile app that consolidates shopping and management of mobile and home-internet services into a single interface, powered by generative AI.
The app features an AI assistant that provides faster, customized support alongside streamlined controls for everyday tasks. Customers can now shop for and trial AT&T services directly from the app-a first for the carrier.
What the App Does
The interface includes usage insights, device controls, and quicker answers through the AI assistant. Users can group devices by purpose or theme and pause or restore services as needed.
AT&T is not disclosing which specific large language models power the app. A company representative said AT&T evaluates and uses different models for different purposes because the AI space moves quickly.
How AT&T Built It
AT&T decoupled language models from its codebase to use different models for different requests rather than relying on a single solution. The company uses Google's Gemini and OpenAI's ChatGPT, and has previously deployed Falcon AI and Meta's open-source Llama.
"What customers see is the AT&T experience end-to-end, designed and managed by AT&T with the right guardrails," the representative said.
This approach to generative AI and LLM architecture lets AT&T swap models without rebuilding the entire system-a practical advantage as the technology evolves.
The Broader Strategy
AT&T plans to expand the app throughout the year with additional features. The company is building toward what it calls "a fully AI-driven customer experience."
The redesigned app is available on Apple and Google app stores and through ATT.com. AT&T's use of AI for AI for customer support positions the carrier as an early adopter among telecom operators moving beyond traditional chatbots into more tailored, model-agnostic systems.
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