AZK Media launches Gen Engine Optimisation PR to get B2B tech brands found in AI search

AZK Media launches B2B PR 'AI search ready' solution

AZK Media has rolled out a PR service built to make B2B technology brands "AI search ready." The approach, called Gen Engine Optimisation (GEO), shifts focus from website tweaks to building reputation and authority across the wider internet.

The message is clear: if your brand is invisible to AI search, you're invisible to buyers. GEO concentrates on third-party validation, earned media, and analyst credibility - the signals large language models pull from when generating answers.

Why this matters for PR and comms

Research cited by AZK Media indicates 89% of B2B buyers now use AI search platforms - including tools like ChatGPT and Claude - to inform purchasing decisions. Up to 90% of AI citations are drawn from earned media and analyst reports, not your website.

As Azadeh Williams, Managing Director at AZK Media, put it: "The old lead gen playbook, optimising your website, running ads, setting up event booths, no longer guarantees visibility. In today's AI landscape, PR ranks as the best-performing strategy for brand visibility across AI search."

Williams adds, "If you want prospects to discover your solution in AI results, you need more than keywords, you need credible endorsements on the right third-party channels. AZK Media's new 'AI search ready' PR solution is critical in the age of GEO, where third party credibility and endorsements trumps traditional SEO strategy."

What GEO means in practice

• Earned media first: Consistent placements in trade publications and inclusion in analyst notes feed the sources AI models cite.
• Distributed authority: Build signals across the internet - publications, podcasts, webinars, and partner channels - not just your site.
• AI-ready content: AZK Media is developing formats built for AI systems so your narratives are easier to surface and summarise.
• Measurement that matters: The agency has invested in tracking to monitor AI-generated visibility, so teams can see what prompts and queries surface their brand.

Who's adopting

According to AZK Media, interest spans large global enterprises, startups, scaleups, and global agencies. The common thread: all want their solutions mentioned - and recommended - inside AI-generated results.

How PR teams can act now

• Prioritise earned media that AI trusts: trade press, analyst coverage, and credible third-party reviews.
• Standardise messaging and proof across channels so AI systems find consistent facts, quotes, and data points.
• Map buyer queries to AI prompts, then align content and spokesperson commentary to those questions.
• Track brand visibility inside AI tools and adjust your outreach mix based on what gets cited.

If your team needs a fast upskill on AI search, prompt strategy, and measurement, explore practical programs at Complete AI Training.

About AZK Media

AZK Media is part of the Collectivist Group, a network of technology PR agencies representing over 46 countries. Beyond GEO, the agency is building new content formats for AI systems and enhancing tracking to quantify visibility across AI search surfaces.