"Don't Break the Money Printer": A High-Velocity Pitch to Ecommerce Leaders
Raindrop, the San Diego brand performance agency, is rolling out a fast, funny, and pointed campaign for FERMÀT-the AI-native commerce platform helping marketers test, learn, and scale without wrecking their core site. FERMÀT just closed a $45M Series B backed by VMG Partners, QED Investors, Greylock, Bain Capital Ventures, and Courtside Ventures.
The hero: a :30 film where a stressed office worker scrambles to keep a money printer from melting down as his company bleeds revenue from slow, risky site experiments. It's a sharp metaphor for what happens when growth teams stall because testing live breaks flow and burns cash.
Why this matters for CMOs and growth leaders
- Customer acquisition costs are rising while expectations for personalization keep climbing.
- Live-site testing slows teams and introduces risk-especially during peak season.
- FERMÀT gives brands an offline, scalable way to build and optimize shoppable funnels without heavy dev cycles.
The big idea
"Don't Break the Money Printer" reframes experimentation as a revenue safeguard. Instead of tinkering with live PDPs, links, and checkout flows, teams can test new offers, bundles, audiences, and flows offsite-then roll out what works.
As Jacques Spitzer, CEO & CCO at Raindrop, put it: "You have a money printing machine that you don't want to disrupt, but growth means you need to constantly test new offers, new bundles, new checkout flows and new audiences. We wanted to show that you can experiment without a ton of design and development work that can ultimately break your website."
What FERMÀT brings to the table
- Offline experimentation at scale for ecommerce funnels
- Rapid iteration on offers, creative, and flows-without risking site stability
- A framework that reduces leakage from generic links and dead-end PDPs
"Brands aren't just losing customers. They're leaking them-through generic links, dead-end PDPs and one-size-doesn't-fit-all funnels," said Raba Rahil, CMO, FERMÀT. "The brands pulling ahead aren't just optimizing-they're experimenting. Until now, that has been risky and expensive and jeopardized brand equity and core site performance. FERMÀT changes the medium entirely. We rewrite the ecommerce solutions playbook and establish new best practices for marketers who want to move at the speed of the market."
Campaign rollout
The campaign runs late October through mid-December, with serialized moments across paid media, social storytelling, and partner amplification. Expect waves through Black Friday/Cyber Monday into holiday shopping.
Media focuses on U.S. hubs with dense DTC, SaaS, and brand-builder ecosystems: San Francisco, New York, Los Angeles, Chicago, and Austin. Channels include LinkedIn, X/Twitter, Meta, Reddit, plus FERMÀT-owned properties-rounded out by experiential and creator collabs.
The metaphor has staying power
The "money printer" is built to stick-similar class as the Staples "Easy Button," the Target Bullseye, and the Energizer Bunny. Simple. Visual. Hard to forget.
Who's behind FERMÀT
Founded in November 2021 by Rishabh Jain and Shreyas Kumar, both former LiveRamp product and engineering leaders. The new financing underscores investor confidence in smarter, safer experimentation as ecommerce growth intensifies. For context, global ecommerce sales are projected to surpass $8T by 2027, creating even more pressure on teams to improve conversion economics.
Source: Statista global retail ecommerce forecast
For marketing leaders: quick moves to consider
- Map your current "leak points": generic links, PDP dead-ends, and friction in checkout.
- List 3-5 new offers or bundles worth testing this quarter-keep scope tight and measurable.
- Shift risky tests offsite first. Prove lift before touching the main site.
- Build a weekly experimentation drumbeat: hypothesis, variant, result, rollout-or kill.
Key dates and where to watch
- Launch: Late October
- Run: Through mid-December, spanning BFCM
- Distribution: Paid social (LinkedIn, X/Twitter, Meta, Reddit), owned channels, and partners
Why the timing works
Peak season magnifies wins and losses. The brands that test smarter-without risking site stability-keep the "printer" humming while everyone else plays catch-up.
Work with the team behind the campaign
For more information, visit Raindrop.
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