Basis Technologies Appoints Mike Hoyle as EVP of Artificial Intelligence
Basis Technologies (basis.com), a leader in advertising automation platforms, has named Mike Hoyle as its Executive Vice President of Artificial Intelligence (AI). In this role, Mike will lead the integration of AI across the company’s core product features, including media planning, campaign optimization, forecasting, and reporting.
His focus will be on uniting product, engineering, and data science teams to enhance Basis' AI capabilities and deliver smarter automation solutions. This move highlights Basis’ commitment to embedding AI deeply within its platform to improve operational efficiency and campaign outcomes.
Mike Hoyle’s Background and Expertise
Mike joins Basis following a four-year tenure at Amazon, where he led product development for Sponsored Product ads allocation and pricing on off-search pages. His work involved building and scaling engineering and applied science teams that used AI to boost ad relevance and performance.
Before Amazon, Mike was VP of Engineering at Basis, contributing significantly to the platform’s development. His career also includes leadership roles in software development at major financial institutions such as Citi, Barclays Capital, and Morgan Stanley.
Leadership Perspective
Tyler Kelly, President of Basis Technologies, emphasized the value Mike brings: “Mike’s experience at Amazon, where he implemented growth strategies for key advertising products, is a major asset. As more brands and agencies adopt Basis for ad automation, our goal is to leverage AI to complement human expertise and enhance the work experience in digital media.”
Mike Hoyle added, “Basis is uniquely positioned at the intersection of the digital advertising ecosystem. By applying the latest AI and machine learning techniques, we can deliver an automated, intelligent, and comprehensive advertising solution that meets our customers’ evolving needs.”
About Basis Technologies
Basis Technologies offers an integrated suite of modular applications for advertising planning and operations across programmatic, publisher-direct, search, and social channels. Their AI and machine learning-powered solutions help reduce errors, streamline workflows, and improve campaign performance.
- Media planning and campaign optimization
- Forecasting and reporting tools
- Automation across diverse advertising channels
For product development professionals interested in AI-driven advertising automation and innovation, Basis Technologies’ approach showcases how AI can be embedded effectively to improve both product capabilities and user experience.
To explore practical AI applications and training that can complement skills in product development and AI integration, visit Complete AI Training.
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