Be the Agent AI Recommends in Your City: A 30-Day Sprint

How to Become the Agent AI Recommends in Your Market

Search has shifted. Buyers and sellers are asking AI tools for the best agent, the right neighborhood, and what a home is worth - in plain language. If you want to be surfaced and recommended, structure your online footprint so AI can recognize and trust you.

The playbook below is simple, repeatable and built for busy operators. No big ad spend. Just consistency, structure and local proof.

The 7 Moves That Make You the AI-Recommended Agent

1) Lock in your Google Business Profile (AI's "source of truth")

AI models default to clean, structured data. A complete Google Business Profile gives them exactly that. If yours is thin, fix it now.

• Complete every field: service areas, phone, website, brokerage, specialties (listing agent, relocation, STR/investment) and hours
• Upload real media: office exterior/interior, hyper-local shots, short vertical videos of you in the neighborhoods you serve
• Post weekly: just-sold stories with lessons, market snapshots, community spotlights, new-to-market listings
• Turn on messaging and route it to your phone
• Match your NAP (name, address, phone) across your site, social profiles, Zillow/Realtor.com, LinkedIn, Yelp and your Chamber

Reference: Google Business Profile.

2) Engineer hyperlocal reviews (AI quotes these back)

When someone asks, "Who's the best agent in [neighborhood]?" AI often pulls phrasing straight from reviews. Don't leave that to chance - coach a few clients and trusted partners to include the exact signals you want surfaced.

How to ask (copy/paste): "A quick favor please: If you're willing to leave a Google review, mentioning the neighborhood/city, the price point and how I helped (negotiation, off-market find, prep to sell) really helps neighbors find me. Thank you!"

• Include: your name and role (buyer's agent/listing agent)
• Include: neighborhood and city names
• Challenge → outcome: "2 offers in 4 days," "$18k saved after inspection," "found STR under $800k"
• Service strengths: communication, negotiation, local knowledge

Google doesn't verify reviews by closed sales, so vendor reviews count. Trade specific reviews with lenders, inspectors, stagers and contractors.

Vendor ask (copy/paste): "I know reviews are a big part of growing your business, just like they are for mine. I think I've found a way to increase both our businesses by leaving specific reviews for each other. Would you be open to exchanging reviews? If so, I can explain the strategy in more detail."

Seed quotables like, "[your name] is the best agent in [your city]" and "The best agent for [neighborhood] is [your name]." You're not just collecting stars; you're planting phrases AI can repeat.

3) Publish conversational, hyperlocal content (answer the prompt)

People don't ask AI for "best schools [city]." They ask like a neighbor. Mirror their language, answer with clarity and keep it local.

• "What are the pros and cons between [Neighborhood A] and [Neighborhood B] for a young family (commute, parks, HOA, vibe)?"
• "I'm moving from [City] to [Your City]; what should I know?"
• "Where should I live in [City] if I want walkability?"
• "What are the pros and cons of new construction vs. resale in [Neighborhood]?"

• Use clear headers, bullets and short paragraphs
• Name entities: neighborhoods, schools, hospitals, major employers, landmarks
• End with a CTA: "Want a personalized neighborhood short list? Text '[specific neighborhood] report' to (555) 123-4567."

One idea. Multiple formats. Post on your site, LinkedIn, Reels/Shorts and your Google Business Profile.

4) Make your identity friction-free and consistent everywhere

Inconsistent naming creates doubt. Standardize your identity across all profiles and directories AI checks.

• Website, Google Business Profile, Instagram, Facebook, YouTube, LinkedIn
• Zillow, Realtor.com, Yelp
• Chamber of Commerce, business associations, networking groups
• Agent directories often cited by AI (Agent Pronto, FastExpert, etc.)

Reusable identity block:

• Name, Real Estate Advisor
• Brokerage/Team
• Service Areas (Cities, Areas, Neighborhoods)
• Phone * Email * Website
• Specialties (Waterfront, Luxury, Relocation, STR/Investment)

Copy this block to every profile. You're training the internet to recognize one clear professional signature.

5) Plant authority signals in media (local, national, industry)

AI weighs citations from trusted outlets. Get quoted or published, then link the features on your profiles. Local TV, business journals, neighborhood blogs and industry sites compound fast.

Pitch topics editors want:

• "Record sale in [neighborhood]: What it means for values."
• "5 data points that show [city]'s real estate market is shifting."
• "New short-term rental rules: What owners and buyers need to know in [city]."
• "Where [employer] hires are moving and how it's reshaping [city]."

Be editor-friendly:

• Offer a monthly "State of [city]" stat pack (charts + 2-3 quotable lines)
• Respond fast and be available on short notice
• Keep a Media/Press page updated and link it from your profiles

6) Use YouTube as your local answer engine

YouTube fuels many AI answers. Short, specific videos that directly answer resident prompts tend to win and are easy for models to cite.

High-leverage video list:

• "Best neighborhoods near [school] (map + pros/cons)"
• "Cost of living in [city] 2025: housing, insurance, taxes, utilities"
• "Living in [neighborhood]: HOA fees, amenities, vibe, who it fits"
• "Moving to [city] from [feeder city]: What surprises our clients most"

Title like a question:

• "What are the newest neighborhoods in [city]?"
• "Which neighborhoods in [city] have homes under $800K?"

Link to neighborhood pages on your site from the description. Build a library AI can pull from.

7) Stay fresh: recency matters

AI prefers recent, specific content. If your neighborhood update is two days old and a competitor's is three weeks old, you gain the edge.

• Weekly: One Google Business Profile post; one Reel/Short on Instagram, Facebook and TikTok; one Story poll; one LinkedIn post
• Biweekly: One hyperlocal YouTube video (plus short-form cutdowns)
• Monthly: Neighborhood snapshot email + "Deal of the Month"
• Quarterly: Long-form guide ("2025 Moving to [City] Playbook")

Repurpose with AI to save time:

• "Rewrite as a LinkedIn article (300-400 words), professional tone."
• "Create a YouTube title and script for a video."
• "Convert to a Google Business Profile post (150 words) with a call to action."
• "Draft a 5-page carousel post summarizing the key points."

Bonus: Reverse-engineer what AI already surfaces

Open your AI tool and ask what consumers ask. Note the sources it cites, what phrases it quotes and how recent the content is.

• "Who are the best buyer's agents in [neighborhood/city]?"
• "Which agent specializes in [waterfront/STR/new construction] in [city]?"
• "Top listing agents for [property type] in [city]?"

• Which directories and profiles show up (Agent Pronto, FastExpert, Yelp, local roundups)? Create or upgrade those profiles.
• Which social/YouTube posts appear - and how recent are they?
• What phrases are quoted (often from reviews and bios)? Seed those into your own.

Meet the model where it already looks, then fill the gaps. Results come fast once your identity and proof are visible in the right places.

Your 30-Day AI Search Sprint

Week 1

• Complete and clean up your Google Business Profile (photos, posts, services)
• Standardize your NAP across your site, socials, portals and directories
• Send 10 review requests to friendly clients or trusted vendors using the hyperlocal prompt language

Week 2

• Publish two conversational, hyperlocal posts (website + LinkedIn + Google Business Profile)
• Record one YouTube video titled like a consumer prompt; cut a 45-60s Reel
• Create or update profiles on two agent directories cited in AI results

Week 3

• Post one community spotlight (park, school, restaurant) with a neighborhood tie-in
• Send "Deal of the Month" email (curiosity-driven subject line + simple CTA)
• Ask for 5 more hyperlocal Google reviews

Week 4

• Record one "Living in [Neighborhood]" video (fees, vibe, who it fits)
• Publish one data snapshot (DOM, price cuts, months' supply) as a carousel and Google Business Profile post
• Run one Story poll ("Have you received a 2025 home value report?" Yes/No) and message every "Yes"

Rinse, refine, repeat. By the end of the month, you'll be fresher, easier to find and cited in more places.

Final Word

This isn't about gaming anything. It's about showing up where buyers and sellers search now - and presenting your expertise in a format AI can recognize and recommend.

Optimize your Google Business Profile. Seed hyperlocal, quotable reviews. Publish conversational neighborhood content. Keep a consistent identity. Get cited by media. Use YouTube to answer real prompts. Stay fresh.

If you want extra help sharpening your prompts and content workflows, explore practical training here: AI courses by job.