AI Disruption in Search: How Right Now Marketing Group Is Leading Local Business SEO Evolution
Search is changing fast. AI is deciding more of what people see, especially for "near me" and service-intent queries. If you run marketing for a local brand or a real-estate team, the window to adapt is now-before the 2027 shift described in the video "AI Is Taking Search! How can I Rank Real Estate & Local Biz #1 on Google & AI (Before 2027 Shift)".
Right Now Marketing Group has been building SEO-backed sites since 2008. Their focus today: build websites that AI can understand, that users love, and that convert. That mix is becoming non-negotiable.
What's actually changing in search
- AI answers and summaries sit above traditional blue links, prioritizing clear entities, trust signals, and structured context.
- Semantic content and topical depth matter more than thin pages aimed at single keywords.
- Technical clarity (schema, internal linking, mobile speed) influences whether your brand is cited or omitted.
If your site isn't machine-readable and fast, you're asking to be skipped.
How Right Now Marketing Group executes
- Keyword strategy built around intent clusters and entities relevant to local and real-estate searches.
- Semantic content architecture: category pages, service pages, and FAQs that answer queries the way AI parses them.
- Structured data markup for services, locations, reviews, and listings to feed AI systems with unambiguous facts. See Google's guidance on schema for reference: Structured data documentation.
- Technical SEO from the ground up: fast load times, clean internal links, mobile-first UX, and conversion-oriented layouts.
- Link and reputation building that reinforces expertise and local trust signals.
Why this matters for real estate and local services
Local SEO is moving from "rank the homepage" to "be the best source in your niche and city." For real estate, that means listing pages with rich schema, neighborhood content with genuine utility, and reviews that speak to expertise. For service businesses, location pages that answer real questions and prove credibility will win more citations in AI-led results.
A practical plan for marketers this quarter
- Audit site speed, mobile UX, and crawlability. If it's slow or confusing, fix that first.
- Map your top intent clusters: services, problems, comparisons, and local qualifiers.
- Build or improve location pages with unique content, FAQs, reviews, and schema.
- Add organization, local business, service, product, and review markup where relevant.
- Tighten internal linking so every key page is a few clicks from the homepage.
- Refresh GMB/GBP, listings, and reputation signals to support entity trust.
Why partner with Right Now now
The "later" plan usually turns into emergency fixes after traffic drops. Right Now Marketing Group builds sites that are visually clean, technically sound, and primed for AI-first search. Their monthly SEO programs keep the content, markup, and links moving in the right direction-so you're ready for the 2027 shift instead of reacting to it.
Services at a glance
- Custom website development with SEO baked in
- Monthly SEO and content programs
- Reputation management and link acquisition
- Full site redesigns or migrations without losing equity
Level up your team's AI search skills
If you want your in-house team sharper on AI-era SEO, this resource is helpful: AI Certification for Marketing Specialists. It pairs well with an agency partnership by aligning strategy and execution.
About Right Now Marketing Group
Since 2008, Right Now Marketing Group has delivered measurable SEO outcomes for local businesses and real-estate professionals. Services include cost-effective SEO, custom website development, reputation management, and ongoing programs focused on visibility and conversions. Many clients have stayed for years-because performance and growth are the point.
If dominating local search and turning traffic into leads is a priority, request a strategic evaluation and website audit. Build for how search works now-and how AI will steer it next.
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