BEN Appoints Dr. Ruy Carrasco to Board, Debuts Insurance AI Agent at Swiss Life Network Conference in London

BEN adds Dr. Ruy Carrasco to Board and prepares to demo Insurance AI Agent with Swiss Life

Brand Engagement Network, Inc. (Nasdaq: BNAI) appointed Ruy Carrasco, M.D. to its Board of Directors, effective September 18, 2025. Dr. Carrasco has served as BEN's Chief Medical Informatics Officer since 2021 and brings healthcare, data, and enterprise innovation expertise to governance and strategy.

BEN also plans to present a new AI Agent for insurance workflows, developed with Swiss Life, at the Swiss Life Network Partners Conference in London on September 23-25, 2025. This demo signals a move from pilots to enterprise-grade deployment for core insurance operations.

Why this matters for insurers

Most carriers are testing conversational AI. Few have a path from chat to compliant action at scale. BEN's positioning is direct: secure, closed-loop AI Agents that execute tasks inside governed workflows.

For insurers, this approach can reduce handoffs, shorten cycle times, and improve customer response while preserving auditability. The goal: faster, compliant outcomes across policy servicing, claims, distribution support, and customer engagement.

What BEN is bringing to market

• Agents built on BEN's Engagement Language Model (ELM) with retrieval-augmented generation for grounded outputs.
• Closed-loop deployments that operate on customer-approved data with strong controls and traceability.
• Multimodal interfaces (chat, voice, and lifelike avatars) across web, mobile, kiosks, and embedded systems.
• Industry focus spanning insurance, financial services, healthcare & life sciences, hospitality, and media/retail.

Tyler Luck, Acting CEO, Co-Founder, and Head of Product, said: "BEN is advancing with discipline and delivering with the global partners we've secured across the U.S., LATAM, and the EU. With organizations including Swiss Life, MedAdvisor Solutions, Seven Visions - The Dvin, as well as partners in Latin America and South Africa, BEN is demonstrating the value of secure, compliant AI across insurance, financial services, healthcare & life sciences, hospitality, and media/retail. Our focus is execution, and that is exactly what we are doing."

What to watch at the Swiss Life Network Partners Conference

• How the AI Agent integrates with core systems for policy and claims tasks.
• Evidence of governance: data sources, approval flows, and audit trails.
• Latency and accuracy under real conditions (multi-language, multi-jurisdiction).
• Operational handoffs between AI and human teams for exceptions.

Board update: Dr. Ruy Carrasco

Dr. Carrasco's appointment adds clinical and informatics depth to BEN's board. For carriers, this increases confidence that AI-driven decisions involving health data are handled with medical and regulatory rigor.

Expect more emphasis on data provenance, outcome measurement, and clinical-grade validation frameworks - areas critical for group benefits and health-related underwriting and claims.

Transaction update

BEN disclosed in a Form 8-K filed on September 17, 2025, that the previously announced transaction with Cataneo was mutually terminated. Leadership emphasized continued focus on scaling its secure AI platform for regulated enterprise workflows.

Action steps for insurance leaders

• Map 2-3 high-volume workflows where closed-loop AI can act, not just answer (e.g., FNOL intake triage, beneficiary changes, producer inquiries).
• Define data boundaries and approval gates up front; require full observability and episode-level audit logs.
• Pilot with measurable SLAs: accuracy, handle time, containment rate, compliance exceptions, and customer satisfaction.
• Plan human-in-the-loop triggers for edge cases and regulatory exceptions.

Company snapshot

Brand Engagement Network builds human-like AI Agents that move from conversation to compliant action. ELM with retrieval-augmented generation runs in secure, closed-loop deployments grounded in customer-approved data, spanning chat, voice, and avatars across digital and on-premise channels.

Forward-looking statements

This update includes forward-looking statements that involve risks and uncertainties. Actual results may differ materially and are described in BEN's SEC filings, including its Form 10-K for the year ended December 31, 2024, and subsequent filings available at sec.gov.

Original announcement: PR Newswire release.

Upskill your team for AI in insurance

If you're building internal capability for AI-enabled insurance operations, explore role-based programs at Complete AI Training for practical, implementation-focused learning.