Beyond Now's Majority Investment From Bregal Milestone: A Product Leader's Brief
Beyond Now has secured a majority investment from European software private equity firm Bregal Milestone. The move signals a scale-up phase: faster global expansion, deeper product innovation, and a stronger push on customer outcomes. Closing is subject to regulatory approvals and is expected in the first quarter of 2026.
For product teams, the headline is simple: expect more momentum around ecosystem orchestration, AI-enabled BSS, and B2B/B2B2X marketplaces. The company reports profitability and over 40% growth in ARR over the past year, and it already serves major CSPs like AT&T, Deutsche Telekom, NTT, and Verizon.
Why this matters for product development
- Agentic AI moves from concept to roadmap. Beyond Now plans to invest heavily in agent-driven orchestration and digital commerce-think automated partner workflows, dynamic bundles, and AI-led catalog ops.
- Marketplace and B2B/B2B2X models get priority. Expect features that shorten partner onboarding, streamline revenue-sharing, and support complex pricing for enterprise and multi-party offers.
- Modular, cloud-native BSS continues to replace monolithic stacks. Integration paths and API coverage should expand to reduce time-to-value for new services.
- Customer success investment likely means tighter SLAs, clearer implementation playbooks, and better telemetry for product analytics.
Signals from the numbers
Profitability plus 40%+ ARR growth points to strong demand and repeatable wins. Given the caliber of current CSP customers, Product and Engineering should anticipate enterprise-grade requirements: high availability, strict compliance, and scale-ready data models.
What to expect next (integration and feature outlook)
- More prebuilt integrations with carriers, hyperscalers, and ISVs to accelerate partner launch cycles.
- Smarter catalog, pricing, and settlement engines to handle multi-party offers and usage-based models.
- AI agents embedded across orchestration: partner qualification, offer simulation, quote generation, and lifecycle ops.
- Global expansion implies regional compliance features, data residency options, and localized marketplace capabilities.
Impact on your roadmap
- Reassess your ecosystem strategy: which partner categories can you onboard in weeks, not quarters?
- Break out modular services for pricing, billing, and entitlements-reduce coupling with legacy BSS.
- Prepare for agent-based workflows: define roles, permissions, human-in-the-loop approvals, and audit trails.
- Prioritize data products that monetize AI, 5G, fiber, and cloud-based solutions with clean usage and metering.
- Plan for procurement updates as a PE-backed vendor scales-map risk, support, and change management.
- Track the regulatory timeline (Q1 2026) if it affects your vendor approvals or joint launches.
Practical next steps (90-day checklist)
- Identify three high-value partner offers for a marketplace pilot; define pricing, packaging, and attribution.
- Run a build vs. buy analysis for orchestration, catalog, and settlement components.
- Spin up a sandbox integration spike-validate APIs, webhooks, and event flows for quote-to-cash.
- Draft AI guardrails: data boundaries, model access, escalation points, and post-action review for agents.
- Set measurable targets: partner onboarding time, attach rate, expansion ARR, and cycle time from offer idea to launch.
Company snapshots
Beyond Now builds AI-powered platforms for ecosystem orchestration: AI-enabled SaaS BSS, digital marketplaces, and digital business platforms for complex B2B and B2B2X commerce across telecom, enterprise, and technology sectors.
Bregal Milestone focuses on scaling market-leading software companies, with approximately €1.3 billion raised. It operates under Bregal Investments, which manages more than €19 billion in assets and was recognized by GrowthCap as one of the Top Private Equity Firms of 2025.
Key quotes
Angus Ward, Chief Executive Officer, Beyond Now:
"Beyond Now was founded on the belief that the future of digital commerce lies in ecosystems - a broader mix of partners, and greater opportunities. We pioneered digital platform business models, with our ecosystem orchestration capabilities and marketplace platform, while continuing to disrupt the traditional BSS market, helping telcos and technology customers create and monetize new partner offerings. With Bregal Milestone, we have found the right partner to accelerate our next phase of growth. The team's expertise, relationships in the market, cultural alignment, and proven record in helping software companies scale will enable us to invest in innovation, support our customers better, and grow even faster."
Cyrus Shey, Managing Partner, Bregal Milestone:
"The telecom and enterprise software space is going through a transformative shift, moving away from legacy monolithic systems towards cloud native, modular, and AI-enabled solutions. As customers look for new ways to unlock revenue through B2B and B2B2X marketplaces, we have great confidence in Beyond Now's portfolio, strategic direction, and management team to capture this market opportunity."
Further reading
- Bregal Milestone
- GrowthCap: Top Private Equity Firms of 2025
- Upskill your product team on AI and agentic systems (Courses by Job)
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