Birdeye Introduces AI-Native Marketing Automation for Multi-Location Brands
Press release date: January 22, 2026
Birdeye launched an AI-native Marketing Automation product built for multi-location brands. Traditional platforms assume one brand, one funnel, clean data, and simple workflows. If you manage hundreds of locations, that assumption breaks your calendar and your budget.
As Deepak Bahree, CMO at Birdeye, put it: "Legacy marketing automation assumed one brand and one funnel. Birdeye flips that model. It is built from the ground up for multi-location businesses."
What's different: agents, not endless workflows
Marketers set a goal in plain English-drive appointments, improve retention, re-engage inactive customers. Birdeye's agents handle the heavy lifting: audience selection, content, channel mix, send time, and optimization across email and SMS.
No more cloning campaigns per location or hand-stitching lists. One objective, localized at scale, with centralized control.
Built for multi-location reality
- Location Intelligence: Campaigns adapt based on local hours, services, offers, ratings, and brand guidelines. Emails and SMS reflect accurate details for each office, automatically.
- Agent-First Automation: You describe the "what." Agents execute the "how," reducing manual setup and accelerating time to market.
- Unified Customer Data: Birdeye stitches customer signals across visits, interactions, survey responses, and CRM data into a 360° profile. Agents pick the best time and channel per person, per location.
The result: campaigns that feel local everywhere, without losing brand consistency.
Enterprise enablement and governance
Enterprises get templates, location-level reporting, and compliance controls designed for regulated industries. That includes support for frameworks like HIPAA and FINRA requirements, so teams can move fast without sidestepping governance.
For context on HIPAA standards, see the official HHS overview: HIPAA at HHS.gov.
What customers are saying
"Birdeye Marketing Automation has been seamless to use. It gives us confidence that the right messages are reaching the right customers at the right time," said Matthew Peterburs, Marketing Manager at KO Storage. "Having clearly defined audiences always available has streamlined our outreach and made our marketing far more efficient."
Why this matters for marketing teams
- Scale without copy-paste: Stop replicating the same campaign 300 times. Set the objective once and let agents localize.
- Speed and focus: Ship campaigns in hours, not weeks, and spend more time on strategy, less on busywork.
- Brand control: Centralized guardrails ensure every message stays on-brand while still being locally relevant.
- Measurable outcomes: Track performance by location and audience to quickly double down on what works.
- High-value use cases: Appointment booking, churn prevention, win-back flows, and seasonal promos that adapt by market.
Part of Birdeye's Agentic Marketing Platform
Marketing Automation extends Birdeye's platform that drives Awareness, Conversion, and Experience in one system. Recent updates include Search AI, helping brands get discovered on AI search engines like ChatGPT and Gemini, and a growing suite of agents that automate cross-channel execution at scale.
Get early access
Marketing Automation is available now in early access for enterprise customers. Request access here: birdeye.com/marketing-automation-software.
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