BoomerangFX expands UK and EMEA operations as clinics consolidate tech stacks around AI-driven operating platforms
BoomerangFX has opened a new UK headquarters after posting 6,000% year-over-year growth in the UK in 2025. The move strengthens on-the-ground support for practices across England, Wales, Scotland, Ireland, and the broader EMEA region, adding senior leadership capacity in customer success, operations, and regional growth.
With offices in Miami, Toronto, London, and Sydney, the company's goal is clear: become the foundational operating system for private-pay healthcare. Recognition includes two consecutive placements on the Deloitte Technology Fast 500, ranking 23rd most recently. See Deloitte's program.
Why this matters for operations leaders
Clinic operators are dealing with rising acquisition costs, more demanding patients, and heavy reliance on digital demand. Many still juggle separate tools for EMR, scheduling, CRM, and marketing-leading to data silos, slow follow-up, and lost revenue.
- Disconnected systems create blind spots across the funnel-from first click to treatment.
- Manual lead handling burns staff time and hurts conversion speed.
- Multi-location growth stalls without consistent workflows and attribution.
AUVIA™: the clinic co-pilot that closes the patient loop
At the center of the BoomerangFX shift is AUVIA™, an AI Clinic Co-Pilot built for private-pay healthcare. It connects digital demand to clinical delivery and manages the patient journey end to end.
- Higher-intent lead generation across Google, Meta, Instagram, and other channels with real-time attribution.
- Instant, human-like voice and text responses to new inquiries-no waiting, no manual triage.
- Automated consultations, smart scheduling, and consistent follow-ups that move patients from inquiry to booked visit and beyond.
- Conversion analytics that show what's working by channel, campaign, and clinic.
The BoomerangFX platform at a glance
- Practice Management & Operations: Scheduling, EMR-driven charting, e-scripting, integrated billing, memberships and packages, and customizable analytics.
- AI-Powered CRM & Lifecycle: A single system of record for pipeline visibility, unified communications, segmentation, and retention workflows.
- AI Marketing & Conversion: End-to-end demand generation plus AUVIA™ for instant responses, automated follow-up, booking, and ROI tracking.
Payments and financing built into the workflow
BoomerangFX extends into payments and patient financing through partners like Stripe, Klarna, and Affirm-helping clinics convert more approved treatments while reducing admin work. See how modern clinics use payment infrastructure here: Stripe UK.
UK momentum and leadership buildout
Adoption in 2025 surged among aesthetic medicine, medspa, cosmetic surgery, dermatology, and other private-pay specialties. To support multi-site growth and complex onboardings, BoomerangFX has added senior hires in the UK across customer success, operations, and regional growth.
"Clinics are moving away from disconnected tools and toward unified systems that drive measurable outcomes," said Jerome Dwight, Co-Founder and CEO. "Our record UK growth in 2025 validated that clinics want a single operating system connecting operations, marketing automation, and AI-driven conversion. The UK headquarters and leadership expansion set the foundation for scale across Europe and EMEA."
Co-Founder Dr. Stephen Mulholland added, "We built BoomerangFX from the front lines of private-pay healthcare. Profitability requires operational precision, consistent patient experience, and intelligent conversion. This platform gives clinics the foundation to scale responsibly-without losing quality, control, or margin."
Dr. Sharon Flora, CEO of The Eye Retreat, shared, "BoomerangFX has become the backbone of how we run and grow our practice. With AUVIA live in our clinic, inquiries are handled faster, follow-up is consistent, and consultations are booked automatically-without our team chasing every lead."
If you're evaluating BoomerangFX (or any unified OS), measure these
- Lead response time: Aim for under 60 seconds to first touch (voice or text).
- Inquiry-to-booked conversion: Track by channel, campaign, and location.
- No-show rate: Tie reminders and deposits to measurable reductions.
- Cost per booked consultation: Not just CPL-use booked consults as the standard.
- Revenue per consult and per treatment: Monitor lift after automation and financing options.
- Staffing efficiency: Time saved per inquiry and per appointment booked.
Implementation checklist for operators
- Map the full patient journey: inquiry, triage, consult, treatment, follow-up, retention.
- Define SLAs: response time, follow-up cadence, reactivation rhythm.
- Centralize data: one source of truth for leads, communications, bookings, and payments.
- Standardize templates: scripts for voice/text, consult flows, reminders, and reactivation.
- Instrument attribution: channel-to-revenue tracking with consistent UTM rules.
- Pilot, then scale: start with one location or service line, prove lift, then roll out.
Governance and risk questions to ask vendors
- Data residency and GDPR posture for UK/EU clinics.
- Audit trails, role-based permissions, and PHI handling in the EMR.
- Uptime SLAs, queue failover, and response guarantees for AI-driven communications.
- Depth of integrations: EMR, calendars, phones, ads, payments, and financing.
- Onboarding scope: timelines, training, success metrics, and dedicated support.
- Attribution accuracy: how conversions are matched to channels and campaigns.
Regional hub for EMEA scale
The new UK headquarters will serve as a hub for customer success, partnerships, enablement, and expansion across EMEA. The company's international growth has been reinforced by industry recognition, including Deloitte Technology Fast 50 and Fast 500 placements over the past two years.
BoomerangFX has also expanded into emerging markets in Asia and Latin America, reflecting demand for a standardized operating platform across geographies.
About BoomerangFX
BoomerangFX is a global AI-powered clinic software and marketing automation company built for private-pay healthcare. The unified platform integrates practice management, CRM, marketing automation, AI-driven patient engagement, and conversion analytics-helping clinics scale efficiently, turn demand into revenue, and improve profitability.
Offices are located in Miami, Toronto, London, and Sydney. The company's mission is to become the foundational operating platform for private-pay healthcare worldwide.
Building AI capabilities inside your operations team? Explore practical learning paths for ops and clinical leaders here: AI courses by job.
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