The Boulevard Hotel is setting a new pace for Blackpool hospitality with AI, sustainability, and global ambition
The tourism playbook is changing. Guests expect seamless tech, credible sustainability, and memorable experiences that earn repeat stays. The Boulevard Hotel in Blackpool is leaning into that shift with clear priorities: global reach, practical AI adoption, and sustainability you can measure.
WTM 2025: Going global with intent
This year marks the first appearance of The Boulevard Hotel, its sister property the Big Blue Hotel, and Blackpool Pleasure Beach at the World Travel Market. The goal is straightforward-build relationships, test demand in new regions, and bring more international guests to Blackpool by pairing quality stays with headline attractions.
The strategy is built on deals that convert: supplier partnerships, market-specific packages, and visibility where travel buyers make decisions. For Blackpool, that creates a wider funnel-and for the hotel, a more stable mix of domestic and international business.
- Pre-book meetings with OTAs, DMCs, and tour operators by market; arrive with rate fences and bundle options.
- Co-create "stay + experience" itineraries with anchor attractions to increase length of stay.
- Commit to follow-ups within 72 hours post-show: pricing grids, blackout dates, and marketing assets.
Learn more about the event at World Travel Market.
AI that trims costs and improves the guest experience
The Boulevard Hotel is implementing AI across bookings, guest services, and operations. Think smarter recommendations, faster responses, and cleaner decisions. Predictive analytics help with staffing, F&B prep, and rate strategy. Preference data enables smoother stays without making guests repeat themselves.
AI is also being used to manage resources-energy, maintenance schedules, and housekeeping frequency-so quality stays high while costs stay controlled.
- Adopt a PMS/CRM that builds unified guest profiles and suggests upsells guests actually want.
- Use demand forecasting to schedule teams, reduce overtime, and improve service windows.
- Run energy-optimization routines tied to occupancy and weather to cut waste without hurting comfort.
If your team needs structured training to execute this, see AI courses by job role for hospitality-focused upskilling.
Sustainability as standard practice
The Boulevard Hotel treats sustainability as daily operations, not a campaign. Energy-efficient systems, reduced single-use plastics, and local sourcing are in scope. The team also encourages guests to make low-impact choices-public transport, responsible activities, and conscious consumption.
- Start with quick wins: LED retrofits, occupancy sensors, and smart HVAC schedules.
- Switch to refillable amenities and audit suppliers for packaging and transport miles.
- Train front-of-house teams to offer greener options without adding friction to the stay.
For sector benchmarks and toolkits, the Sustainable Hospitality Alliance offers practical guidance.
Partnerships that compound demand
Partnerships are central to growth. Working with Blackpool Pleasure Beach, the hotel creates stay-and-play packages that appeal to families, couples, and short-break travelers. Add travel agency collaborations and tech providers, and you get a cleaner end-to-end experience that's easier to market.
- Bundle rooms with dated attraction tickets and dining credits to improve forecast accuracy.
- Share performance data with partners and adjust offers by segment and season.
- Set joint KPIs: length of stay, package conversion, and total on-site spend.
What this means for Blackpool
The Boulevard Hotel is betting on three levers: AI for efficiency and service, sustainability guests can trust, and partnerships that drive international demand. That mix builds resilience and creates reasons to choose Blackpool over competing seaside cities.
For hospitality and events teams, the playbook is clear-focus on systems that scale, make sustainability visible, and build packages with anchor attractions. That's how you grow share and keep guests coming back.
Your membership also unlocks:
