Brainstorm faster. Align earlier. Ship better campaigns.
Creative teams are under pressure to deliver more content, at higher quality, with less time. Firefly Boards brings idea generation, exploration, and team alignment into one place - using AI models from Adobe and partners like Black Forest Labs, Google, Luma AI, Moonvalley, Pika, Marey, and Runway.
Built into Adobe Firefly, Boards helps you move from "rough concept" to "clear direction" without juggling tools or chasing feedback threads. It's a workspace built for speed, clarity, and collaboration.
A unified workspace for faster ideation
- Generate, refine, and compare ideas in real time - on one canvas.
- Invite stakeholders to comment directly on the board.
- Agree on visual directions early to avoid rework later.
- Go from inspiration to activation with fewer back-and-forths.
The result: faster decisions and more efficient campaign development.
Creative exploration, without the friction
- Generate campaign imagery and video concepts using Adobe and partner AI models.
- Use style and composition references to match your brand's look and feel.
- Remix and combine concepts to test multiple directions side by side.
- Transfer visual elements - lighting, color, mood - from one asset to another.
- Push assets straight into Adobe Photoshop or Adobe Express when you're ready to produce.
- Share Boards with cross-functional partners for fast feedback and sign-off.
This helps your team test more ideas, refine quicker, and raise the overall quality of outputs.
New features built for speed and control
- Presets: One-click generation across key styles - Product, Character, Virtual Try-On, Electric Party, and more - powered by Adobe Firefly and partner models.
- Generative Text Edit (beta): Update or replace text inside visuals directly in Boards for rapid iteration.
- Describe Image: Generate editable prompts from any image to adapt and evolve concepts fast.
These tools reduce guesswork, keep momentum high, and make reviews smoother.
A 30-minute sprint you can run today
- Minutes 0-5: Drop your brief and brand references onto a Board. Set 2-3 creative territories.
- Minutes 5-15: Use Presets to generate options per territory. Remix layouts, swap styles, and apply lighting/color from reference assets.
- Minutes 15-25: Bring in marketing and product leads. Use comments and quick text swaps with Generative Text Edit (beta) to tighten messaging.
- Minutes 25-30: Lock 1-2 directions. Send chosen assets to Photoshop or Express for production.
Built to fit how creative teams actually work
Because Firefly Boards sits inside Adobe Firefly and the Creative Cloud ecosystem, you can move from concept to production without breaking flow. Less copying, fewer exports, fewer "version_final_v4" files.
Already on Creative Cloud for teams? You get integrated apps, centralized management, 24/7 support, and guided tutorials - all from a unified console.
Who benefits most
- Art directors who need rapid visual alignment with stakeholders.
- Designers and motion creatives who want fast iterations across images and video.
- Marketing leads who care about consistency, speed, and clear sign-off.
- Brand teams who need tight control over style across multiple variations.
Practical tips for stronger outcomes
- Use 2-3 style references per concept to keep results tight to brand.
- Generate in batches, then compare on a single Board for side-by-side clarity.
- Lock typography and color before exploring composition - fewer revisions later.
- Turn Describe Image into a prompt library for repeatable campaigns.
Get started
Explore Firefly and see how Boards fits your pipeline:
If you're building AI skills across your creative or marketing team, these resources can help:
Less tool switching. Fewer feedback loops. Clearer creative direction. Firefly Boards helps you move faster - from spark to shipped.
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