From Risk to Resilience: Mastering Brand Defense
AI is changing how information spreads online, making reputational threats faster and more complex. For PR and communications professionals, this means crisis response strategies must adapt quickly. Whether it’s deepfakes, data breaches, or algorithm-driven backlash, understanding these risks is key to protecting your brand.
PRNEWS’ Brand Safety & Crisis Comms workshop tackles these challenges head-on, offering practical guidance on preparing for, responding to, and recovering from crises in a digital-first environment.
The New Face of Crisis
AI is reshaping brand reputation dynamics. It not only accelerates the spread of misinformation but also creates new vulnerabilities. Staying ahead requires awareness of these shifts and integrating AI insights into your crisis planning.
Digital Wildfires
Misinformation, deepfakes, and algorithmic outrage can ignite PR crises within seconds. Recognizing these triggers early helps prevent small issues from exploding into full-blown emergencies.
Trust in Turbulence
When your brand faces criticism or controversy, rebuilding credibility is essential. Proven strategies focus on transparency, consistency, and authentic engagement to regain public trust.
Signals Before the Storm
Real-time data and sentiment analysis reveal early warning signs of trouble. Monitoring these signals allows you to act before negative trends spiral out of control.
Purpose vs. Pressure
Communicating your brand’s values clearly during a crisis is critical. When scrutiny is high, aligning your message with genuine purpose can strengthen your position and resonate with your audience.
Workshop Agenda
- Wednesday, September 24 | 12:00 – 4:00pm, ET
- 12:00 - 12:30 pm: AI-Driven Crises: Preparing for the New Risk Landscape
- 12:40 - 1:10 pm: Reputation Intelligence: Tools to Track, Measure & Predict Brand Risk
- 1:20 - 1:50 pm: Reputational Trust– Crisis Recovery in the Age of Cancel Culture
- 2:00 - 2:30 pm: Data Disasters: Navigating Breaches, Cybersecurity and Leaks
- 2:40 - 3:10 pm: Purpose Under Pressure: Communicating Values During Crisis
Tickets
- Groups of 3+ Price Per Pass: $180 (Early Bird expires 08/22/2025)
- Regular Rate: $280
- Register Individual Pass: $250 (Early Bird expires 08/22/2025)
- Regular Rate: $350
- PRNEWS Premium Subscription: $795 – Full access to all 6 online seminars + 1 Year PRNEWS PRO
Contact
Questions? Reach out to Megan Sigg at msigg@accessintel.com
Sponsorship Inquiries: Contact Nancy Taffera-Santos at nancyts@accessintel.com
Program Info & Speakers: Contact Kaylee Hultgren at khultgren@accessintel.com
Stay prepared for the challenges that AI and digital communication bring to brand reputation. This workshop offers hands-on insights and tools to help you protect your brand’s integrity and bounce back stronger.
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