Brandi AI Expands Optimization Hub to Make Enterprise Content Discoverable and Citable by Generative AI
Brandi AI announced an expansion of its Optimization Hub on Jan 28, 2026, focused on one outcome PR and communications teams care about: getting brand content cited in AI answers. If your releases, web pages, and LinkedIn posts aren't structured for AI, they're hard to find and easy to overlook.
"Content that's not structured for generative AI is invisible," said Leah Nurik, CEO and co-founder of Brandi AI. The expanded Hub helps teams turn existing assets into AI-ready content-without rewriting the message or losing voice.
What's new
- Optimization across more formats: core website pages, ebooks and long-form, landing pages and gated assets, LinkedIn articles and posts, press releases and media content.
- LinkedIn-specific optimization to strengthen authority signals that LLMs and buyers rely on.
- Transparent, reviewable changes: teams approve optimizations side-by-side to keep narrative consistency.
- Alignment with emerging GEO practices and structured content standards to improve citation likelihood. See structured data basics at Schema.org.
Why PR and communications should care
AI systems are becoming the default interface for research. If your brand's expertise isn't machine-readable with clear entities, context, and structure, it won't be referenced when people ask AI for answers.
Brandi AI gives comms teams a repeatable way to turn high-value assets into content that AI can interpret, trust, and cite-while you keep control of tone, claims, and compliance.
How it works (without rewriting your message)
- Clarifies entities, facts, and context so LLMs can attribute correctly.
- Improves headings, structure, and relationships across assets for AI interpretation.
- Keeps the original copy intact; teams review and approve optimizations before publishing.
- Optimize once, publish everywhere: convert a single source into AI-adapted formats for web, PR, and LinkedIn.
LinkedIn optimization, built in
- From one optimized source, generate a LinkedIn article with platform-specific structure and expert positioning.
- Create a concise post that reinforces key themes and entities so LLMs connect your brand to the right topics.
Use cases PR teams can ship this week
- Press releases: Add structure and clear entities so product names, executives, partners, and claims are cited by AI.
- Media pages: Organize quotes, stats, and PDFs so they're machine-readable and referenceable.
- Thought leadership: Turn long-form pieces into web, release, and LinkedIn variants without diluting the story.
- Crisis and issues: Ensure statements are unambiguous, attributable, and discoverable across channels.
Metrics to track
- Brand citations in AI-generated answers (volume and quality).
- Entity coverage and consistency across assets.
- Share of voice within AI responses vs. competitors.
- LinkedIn authority signals tied to priority topics.
- Time-to-publish AI-ready variants from a single source asset.
Rollout checklist
- Pick 3-5 cornerstone assets (homepage, top product page, latest release, one executive POV, one LinkedIn post).
- Run them through the Optimization Hub and approve side-by-side changes.
- Publish synchronized variants across web, newsroom, and LinkedIn.
- Monitor citations, entity accuracy, and topic coverage; iterate weekly.
Who benefits
- CMOs defending category leadership as traditional search declines.
- SEO and digital teams adapting to LLM-driven content prioritization.
- PR and communications teams scaling earned visibility and citations by AI systems.
- Product marketing maintaining narrative consistency across fragmented channels.
- Founders and growth leaders building authority early in AI-mediated markets.
Bottom line
Visibility now depends on how clearly AI can interpret and attribute your content. Brandi AI's expanded Optimization Hub gives PR and comms a practical system to make that happen-without rewriting your message or sacrificing voice.
Learn more
Explore Brandi AI: mybrandi.ai
Book a demo: Request a Brandi AI demo
If your team needs practical upskilling on AI discovery and GEO, see this certification for marketers: AI Certification for Marketing Specialists.
About Brandi AI
Brandi AI is a platform for enterprise AI visibility and Generative Engine Optimization (GEO). It tracks the questions people ask AI, shows if and how a brand is cited in AI answers, and provides optimization guidance and technologies to improve AI visibility across B2C and B2B.
Media contact
Michael Tebo
Gabriel Marketing Group (for Brandi AI)
Email: michaelt@gabrielmarketing.com
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