BrandPilot AI Heads to DMWF New York: Practical AI Wins for Performance Marketers
BrandPilot AI will join an industry panel and exhibit its ad tech at DMWF North America in New York on October 13, 2025. The focus: real performance, smarter automation, and how AI can reduce wasted spend across channels.
Across the two-day event, the company will demo its platform, AdAi, along with Spectrum IQ and Social Runway-giving marketers a direct look at how these tools find inefficiencies and redirect budget to higher-return placements.
Why this matters for marketers
- Rising CPCs and tighter budgets demand precision-AI can expose waste you can't see in platform dashboards.
- Cross-channel coordination is the difference between incremental revenue and cannibalization.
- Programmatic and retail media promise precision, but only if bidding, attribution, and brand-org strategy are aligned.
Media & Advertising in Motion: Strategies for a Dynamic Industry
On Day 1 at 10:30 a.m., BrandPilot AI's Chief Revenue Officer, John Beresford, joins executives from Moët Hennessy, the American Marketing Association, iProspect (Dentsu), and Bragg Live Food Products. The panel is moderated by media strategy expert Mark Yessin.
The discussion will cover cross-channel planning, the role of AI in media strategy, optimizing agency partnerships, and programmatic's role in precise targeting. If you're attending, this session is built for hands-on operators who own outcomes.
"It's an honor to be part of this group of marketing thought leaders helping define what's next for digital advertising," said John Beresford, CRO at BrandPilot AI. "The DMWF is a rare opportunity for leading brands and agencies to share real innovation. I'm looking forward to discussing the rising cost of uncontested Google Search Ads-and how AdAi technology now extends that visibility and savings to Google Shopping Ads."
DMWF North America event details
Live on the expo floor
BrandPilot AI will be available for hands-on demos throughout the conference. Teams can see how AdAi flags waste in real time and recovers spend-especially in paid search and Shopping ads where cannibalization and query overlap hide in plain sight.
Exposing the hidden cost of cannibalistic Shopping ads
On October 23, 2025 at 1:00 PM EST, BrandPilot AI will host a free webinar breaking down common Shopping cannibalization scenarios, their true budget impact, and how AdAi audits drive immediate fixes.
Quick checklist to reduce cannibalization:
- Segment branded vs. non-branded queries; isolate budgets and priorities for each.
- Use query-level negatives to prevent Shopping from stealing high-intent brand traffic from Search.
- Map SKUs to campaigns by margin, availability, and LTV; stop one-size-fits-all bidding.
- Audit overlap across Search, Shopping, and Performance Max; align bidding and attribution rules.
- Set alerts for sudden shifts in impression share and ROAS at the query and SKU level.
About BrandPilot AI
BrandPilot AI is a performance marketing technology company based in Toronto. Its core platform, AdAi, identifies hidden inefficiencies in digital ad programs and helps brands recover wasted spend in real time. Spectrum IQ and Social Runway support influencer marketing and paid social performance for enterprise teams.
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Note: Some statements in this article are forward-looking and subject to risks and uncertainties. Actual results may differ.
