GALERIA.ag Partners with Adobe GenStudio to Transform Creative Automation in Brazil
GALERIA.ag, Brazil's largest independent advertising agency, announced a strategic partnership with Adobe to implement GenStudio, an AI-powered creative automation platform. This move positions GALERIA.ag as the first agency in Brazil to adopt an end-to-end AI platform that streamlines campaign development and execution.
With a committed investment of R$10 million starting July 2025, GALERIA.ag joins a select group of agencies worldwide embracing this technology. The partnership signals a shift in how creative teams operate, focusing on accelerating delivery times while maintaining consistent brand messaging.
What Is Adobe GenStudio?
GenStudio is an integrated platform that combines artificial intelligence, creative automation, and asset management into a cohesive system. It uses multiple AI agents to coordinate the creative workflow — from initial briefing to final asset delivery — enabling teams to work faster without sacrificing quality.
The platform centralizes asset repositories, reducing content waste by 30% through better reuse and tighter brand control. Adobe reports up to a 70% reduction in campaign go-to-market time thanks to GenStudio’s ability to run multiple creative processes in parallel.
How GALERIA.ag Benefits from AI Integration
- Operational Efficiency: AI manages routine tasks and workflow, freeing creative teams to focus on strategy and innovation.
- Consistent Brand Messaging: Centralized asset management ensures all materials adhere to brand guidelines, reducing off-brand executions.
- Cost Reduction: Decreased content waste and faster delivery translate into cost savings and improved margins.
- Scalability: Automation allows the agency to handle more clients without proportionally increasing staff.
- Real-Time Optimization: Integration with Adobe Experience Cloud enables adjusting campaigns based on live audience data.
Daniel Martins, GALERIA’s Partner and Head of Operations & Transformation, emphasizes the strategic value: the AI platform connects talent directly to clients through a streamlined, automated process. CEO Eduardo Simon highlights the shift toward freeing up creative talent to focus on high-value work rather than operational tasks.
Technical Approach
GenStudio’s architecture revolves around AI agents that manage different stages of campaign creation simultaneously. This parallel processing contrasts with traditional sequential workflows, cutting down project timelines significantly.
The platform supports real-time collaboration, ensuring creative teams can work together seamlessly alongside AI-driven automation. This setup improves both speed and quality while maintaining strict control over assets and messaging.
Broader Implications for Brazilian and Global Agencies
This partnership is a key example of how mid-sized agencies can leverage enterprise-grade AI tools to compete with larger networks. The substantial investment by GALERIA.ag reflects a long-term commitment to embedding AI into their core operations, beyond experimental use.
Adobe views the GALERIA.ag collaboration as a model for future AI platform integrations in emerging markets. Raul Braga, Adobe’s Enterprise Sales Account Manager leading the project, notes this initiative aims to co-create a new agency operating model that others can adopt.
For other agencies, GALERIA.ag’s first-mover advantage may increase pressure to accelerate AI adoption. However, the high investment required could limit immediate responses from smaller firms.
What Creatives Should Know
For creative professionals, this shift means more time for strategy, concept development, and innovation. Routine, repetitive tasks will increasingly be handled by AI platforms, which can speed up approvals and reduce administrative workload.
Understanding how AI can integrate into creative workflows will become increasingly important. Learning to collaborate with AI tools and platforms like GenStudio will be a valuable skill for staying competitive.
For those interested in expanding their AI skills, resources like Complete AI Training offer courses tailored to creative professionals looking to adapt to these new workflows.
Looking Ahead
GALERIA.ag’s adoption of Adobe GenStudio marks a significant shift in Brazil’s advertising industry, highlighting how AI can improve efficiency and creativity simultaneously. As AI platforms continue to evolve, expect more agencies to follow suit, creating faster, smarter creative processes worldwide.
Your membership also unlocks:
