BYAHT Inc. Shifts Influencer Platform to AI Agent Architecture
BYAHT Inc. has transitioned its influencer marketing platform Glow.B to an AI agent-based system that automatically manages campaigns from creator recruitment through performance analysis. The company reported a 600% year-over-year revenue increase, with monthly recurring revenue exceeding $75,000.
The updated platform uses AI agents to analyze real-time performance data-creator engagement rates, conversion metrics, and historical campaign results-and continuously refine campaign strategies. This automation handles the full influencer marketing lifecycle, reducing manual work while targeting precision in creator selection.
Search Optimization for AI Engines
BYAHT is also adding search-aware functions to help brands maintain visibility as AI search tools gain adoption. These features include Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), designed to structure creator-generated content for indexing by AI search platforms like SearchGPT and Perplexity.
The shift reflects a broader move in AI for Marketing toward automation and data-driven decision-making. Brands increasingly need visibility across both social platforms and AI search results.
What's Ahead
BYAHT plans to expand its agent-based infrastructure and analytics capabilities to support enterprise-level global campaigns. CEO Dong Kyu Kim said the company is "building a technical pipeline where AI agents handle the complexities of data analysis and decision-making."
The revenue growth and platform evolution position the company to compete in a market where marketers need tools that span traditional social channels and emerging AI search ecosystems.
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