Canary launches AI hub to speed hotel sales and event contract closures
Date: October 22, 2025
Canary Technologies has introduced the Sales & Catering Payments Hub, an AI-driven platform built to help hotel teams move sales and event contracts from quote to cash faster. The focus: automate the admin, shrink payment costs, and give sales, events, and finance a single, clean workflow.
What it does
The hub streamlines contracting and payments with a digital dashboard that accepts cards and ACH (Automated Clearing House). Hotels can cut processing costs by shifting more volume to ACH while keeping credit card convenience for clients who need it.
It integrates with Canary's existing guest experience platform and is available now to any property using Canary.
Why it matters for sales, events, and finance
- Close contracts faster with fewer email back-and-forths and less manual data entry.
- Collect deposits, progress payments, and final balances in one system (card or ACH).
- Reduce fees by routing eligible payments through ACH.
- Free sales teams to focus on prospecting and upsells; give finance cleaner, faster reconciliation.
- Keep cash moving with clearer timelines and automated reminders.
SJ Sawhney, co-founder and president at Canary Technologies, noted that hotel sales have long been slowed by manual admin. With this hub, teams use AI to close deals faster, improve client engagement, and keep revenue flowing.
Direct impact on event revenue
Catering and events can reach up to half of revenue for full-service hotels. Automating contracting and payments touches margins, cash flow, and guest satisfaction at the same time-especially for groups, weddings, and corporate meetings with strict billing requirements.
Who's already using Canary
Canary says it supports more than 20,000 hotels in 100+ countries, including brands like Wyndham, Marriott, and Four Seasons. Brøchner Hotels recently adopted Canary's guest platform to drive digital services and operational efficiency across its portfolio.
Quick start checklist for operators
- Map your current sales-to-cash steps: proposals, contracts, deposits, payment schedules, and approvals.
- Enable ACH for deposits and large balances to lower fees; keep cards for speed and client preference.
- Connect the hub to your PMS/CRM for cleaner data flow and less duplicate entry.
- Set approval rules for discounts, concessions, and amendments to reduce delays.
- Train sales and accounting on one playbook: who sends what, when, and how it's tracked.
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