CBAi unveils AI Marketing Roadmap for cleaning, FM and environmental services
CBAi has launched the AI Marketing Roadmap, a 10-module, on-demand course built for marketers in cleaning, facilities management and environmental services. It addresses a common pain: generic AI training that ignores compliance, tenders, technical content and relationship-led sales cycles.
If you work in these sectors, you don't need another theory lesson. You need workflows that handle bid deadlines, regulatory checks and niche customer personas-without slowing you down.
Built for the work you actually do
The Roadmap is based on real marketing workflows used inside cleaning, FM and environmental businesses. It focuses on speed, accuracy and repeatability-so you can move faster, reduce rework and keep quality high.
What's inside the course
- AI foundations for B2B marketers in essential industries
- Prompt systems that produce consistent, audit-friendly outputs
- Tender and proposal acceleration (cut response times by 50-70%)
- Content strategy for technical products and services
- LinkedIn optimisation for sector decision-makers
- Generative engine optimization (GEO) for AI discovery
You also get monthly live Q&A sessions to troubleshoot real campaigns as tools evolve. The goal: keep your team current and your processes sharp.
Why this matters now
Research continues to show a skills gap. A 2025 report from ANS and techUK flagged lack of expertise as the top barrier to AI adoption. RAND has highlighted how many AI projects never reach production because teams rush tools without the right foundations.
Sources worth a look: techUK and RAND.
Who it's for
- Marketing managers and bid teams handling FM and cleaning tenders
- Content marketers creating technical materials and case-led proof
- Business development teams working long sales cycles with strict compliance
- Agencies serving essential industry clients
On-site at Manchester Cleaning Show
CBAi will be at the Manchester Cleaning Show on 18-19 February (stand D25). There's also an AI panel on 18 February at 11:30 am. The AI Marketing Roadmap is available now with a special introductory rate for show attendees.
Next steps
If you're building your team's AI capability, start with your highest-friction workflows: tenders, technical content and stakeholder-ready summaries. Then plug in training that proves time saved and quality maintained.
Need broader upskilling paths for marketing roles? Explore industry-focused options here: AI certification for marketing specialists.
Your membership also unlocks:
