CentSight, a financial intelligence platform for small and mid-sized businesses, launched publicly on Wednesday with $1.5 million in pre-seed funding from Mudita Venture Partners. The Lakewood-based company connects to existing accounting tools to give owners instant answers about cash flow, margins, and runway, targeting a gap left by fractional CFO services that can cost thousands per month.
The round was led by Mudita Venture Partners, which also helped build the company through Mudita Studios, its company-creation arm. That arrangement gave CentSight access to product, engineering, finance, and go-to-market support as it moved toward launch.
The cost of financial expertise
Founder and CEO Gerald Hetrick, who previously founded recruiting software firm Able (acquired by Bullhorn in 2023), said he built CentSight because too many SMB owners are sitting on financial data without knowing how to interpret it. "Too many good businesses run blind, not because the owners aren't smart, but because the answers have always been locked behind a CFO they can't afford," Hetrick said.
Fractional CFO services typically cost between $3,000 and $18,000 a month, putting seasoned guidance out of reach for many of the 36 million small businesses operating in the U.S. For finance professionals looking to deepen their own AI skills, an AI Learning Path for CFOs offers structured training in applying artificial intelligence to financial analysis.
How the platform works
CentSight integrates with QuickBooks Online and bank accounts via Plaid, allowing owners to ask questions about cash flow, expenses, revenue, profitability, runway, and margins in everyday language. "Business owners do not need another spreadsheet or static dashboard," said Sandy Schwartz, managing partner at Mudita Venture Partners. "They need trusted, real time financial intelligence that helps them make better decisions faster. Gerald has lived this problem as a founder, operator, and advisor, and CentSight brings together the product vision, AI capability, and market timing needed to make CFO grade clarity accessible to a much larger group of businesses."
Proactive alerts with Signals
The platform's Signals feature monitors connected accounts and flags specific issues, such as a cash gap forming, a customer payment falling behind, or a vendor category climbing. The company says the aim is to surface the next question worth asking while there is still time to act.
Timing and market fit
CentSight arrives as more small-business owners look for practical AI tools tied to daily operations. Finance teams exploring AI can find a broader set of resources under AI for Finance. The platform positions itself as distinct from rearward-looking dashboards by focusing on what is happening now and what may come next.
Why this matters for finance professionals
Finance staff in SMBs often spend too much time compiling reports instead of analyzing trends. Tools like CentSight can automate the data gathering and alert generation, allowing finance teams to focus on interpreting signals and advising the business. The platform's plain-English interface also lowers the barrier for non-finance owners to engage with their numbers, reducing the bottleneck on finance departments.
CentSight is available now through early access at centsight.com.
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