Cisco WebexOne 2025 Brings AI Leaders, Global Brands, and Ryan Reynolds to San Diego

WebexOne 2025: A Practical Brief for PR and Communications Teams

Cisco's WebexOne returns September 28 - October 1, 2025, in San Diego with a hybrid format. The agenda focuses on generative AI, customer experience, and the next phase of conferencing and office tech-paired with big-name speakers and deep-dive customer stories your stakeholders will care about.

If your remit includes earned media, executive positioning, or customer storytelling, this event offers clear opportunities to secure coverage, sharpen narratives, and gather assets that move the needle.

At a glance

• Who: Webex by Cisco, a leader in AI-driven employee and customer experience solutions
• What: Executive-led product and strategy sessions, customer spotlights, and hands-on demos
• When: September 28 - October 1, 2025, starting 9 a.m. PT
• Where: In-person at the Marriott Marquis, San Diego Marina; broadcast virtually via the Webex Events app

Why this matters for PR and Comms

This agenda puts AI and customer experience on the main stage with credible brand voices. It's a clean setup for media outreach, partner announcements, executive thought leadership, and social content your audience will actually engage with.

• Secure concise quotes on AI for employee and customer experience from Cisco and marquee customers
• Package case studies (Topgolf, Conagra Brands, Kennedy Space Center, Brightli, and others) for trade and vertical press
• Position your leaders alongside Webex announcements for timely POVs
• Capture short-form video clips and session takeaways for social and owned channels

Who's on stage

• Luminary Keynote: Ryan Reynolds, acclaimed actor, producer, and entrepreneur, closing keynote on creative leadership, storytelling, and innovation
• Visionary AI: Deepu Talla, Vice President of Robotics and Edge AI at NVIDIA, on the next era of AI (learn more about Edge AI at NVIDIA)
• Customer Executives: Steve Proetz (CarShield Founder, President & COO), Doug Klausen (Topgolf Director of Global Technology Delivery), David Stuart (GetixHealth CTO), Emil DiMotta III (HD Supply VP of IT), and more
• Cisco Leaders: Jeetu Patel (President & Chief Product Officer), Anurag Dhingra (SVP & GM, Cisco Collaboration), Aruna Ravichandran (SVP & Chief Marketing & Customer Officer), and others
• Featured Brands: More than 50 Webex customers and partners, including Conagra Brands, Kennedy Space Center, and Brightli

Program highlights

The multiday agenda spans generative AI, customer experience, and modern workplace tech. Expect product and strategy updates, customer conversations, and practical demos your execs can reference in interviews and analyst briefings.

• 200+ hours of learning across 82 classes and labs
• 100+ breakout sessions featuring top customers and Cisco speakers
• Hands-on demos for content capture and social snippets
• Fourth-annual Webex Customer Award winners announced on-site

Media and messaging angles to consider

• AI for customer experience: Concrete use cases from enterprise brands
• Creative leadership: Takeaways from Ryan Reynolds for brand storytelling and campaigns
• Edge AI and operations: Practical gains from NVIDIA's perspective on the next phase of AI
• Hybrid work stack: How conferencing and office tech are converging to reduce friction for employees and customers

Logistics and next steps

• In person: Marriott Marquis, San Diego Marina
• Virtual: Webex Events app
• Registration: Visit the official event site to register and build your schedule

PR team prep checklist

• Identify 3-5 sessions tied to your product narrative and customer proof
• Pre-brief spokespeople with likely press questions on AI, customer experience, and workplace tech
• Line up 2-3 customer references (with approvals) for rapid media follow-up
• Draft quotes for quick-turn press and social; confirm approvals in advance
• Plan real-time coverage (live posts, short video recaps, session quotes)
• Coordinate analyst and reporter 1:1s around keynote and major sessions
• Lock measurement goals: mention volume, SOV, backlink quality, and social engagement
• Prepare a post-event recap: key stats, quotes, customer results, and next steps

Optional upskilling for comms teams

If your team is building fluency in AI for CX and content workflows, see the certification for marketing specialists at Complete AI Training.