Citibot Refresh Automates Government Website Maintenance Ahead of New Accessibility Mandates
Citibot launches Citibot Refresh to automate city and county website maintenance, announced at 3CMA NV. It boosts accuracy, freshness, voice, and accessibility; out Nov 1.
Citibot Launches "Citibot Refresh" to Automate Municipal Website Maintenance
Charleston, S.C., Sept. 15, 2025 - Citibot has introduced Citibot Refresh, an AI-driven tool that automates and streamlines website maintenance for cities and counties. The launch took place at the City-County Communications & Marketing Association (3CMA) Annual Conference in Clark County, NV.
For government communications teams, this means less manual cleanup and faster updates across complex sites. The outcome: fewer outdated pages, improved accessibility, and a consistent experience for residents.
What Citibot Refresh Does
Citibot Refresh analyzes your site across four criteria and returns clear, actionable scores. Teams can move from months of manual checks to updates completed in hours.
- Accuracy: Flags incorrect, conflicting, or stale information.
- Current: Surfaces pages and assets past their useful date.
- Persona: Promotes a unified voice and structure across departments.
- Accessibility: Evaluates gaps that could put you at risk under new rules.
Why It Matters for Your Agency
Department-owned content is hard to govern at scale. Citibot Refresh centralizes the review and gives communications staff time back without sacrificing quality.
"Keeping government websites current has always been a challenge, primarily because each department is responsible for its own content," said Bratton Riley, CEO of Citibot. "Citibot Refresh automates the process, giving communications teams time back while ensuring residents have an accessible, up-to-date online experience. While AI is what everyone wants to talk about, proper data hygiene and accuracy needs to be a real emphasis so that governments are presenting trustworthy information to the people."
Availability and Early Adopters
Available November 1. This timing helps agencies prepare ahead of new mandatory accessibility regulations that will begin impacting larger municipalities next year, with others following the year after.
Early adopters include the City of Mont Belvieu, TX, and the City of Buffalo Grove, IL, whose feedback helped shape the product in real-world conditions.
Compliance Context
If you're planning your roadmap, align your updates with federal accessibility requirements and WCAG standards. For background, review the DOJ's guidance on state and local digital accessibility under ADA Title II.
DOJ's ADA Title II web accessibility rule
Quick Start Checklist for Communications Leaders
- Set ownership: name a site-wide editor-of-record to resolve conflicts across departments.
- Define publishing governance: templates, review cadence, and expiry dates on time-sensitive pages.
- Run an initial audit with Citibot Refresh and prioritize fixes by risk and resident impact.
- Coordinate with IT and your CMS vendor for bulk updates and redirects.
- Train editors on accessibility basics (headings, alt text, contrast, PDFs) and enforce it at intake.
Where Citibot Fits in Your Stack
Citibot also provides AI-powered resident service channels-web chat, text, voice, and WhatsApp-to deliver instant answers and process requests. Pairing these tools with a clean, accurate website reduces call volume and improves response quality.
Upskilling Your Team
If your staff needs practical training on AI workflows and content governance, consider curated learning paths by role.
