Clarity Communication Partners with Wizikey for AI-Powered PR Analytics
Clarity Communication, a counsel-driven public relations firm, has joined forces with Wizikey, a global AI-driven media intelligence platform. This partnership equips Clarity with advanced tools to deliver real-time analytics, impact measurement, and data-driven PR strategies across various sectors and regions.
Bringing Measurable PR to the Forefront
“At Clarity, we believe PR must be measurable, transparent, and accountable—not just creative,” said Sowmya Iyer, founder and CEO of Clarity Communication. Using Wizikey’s technology, Clarity can now offer structured dashboards, live sentiment analysis, and clear media ROI to clients ranging from startups to established enterprises.
Clients will benefit from tools such as the News Score, media outreach trackers, and AI-based reporting systems. These features provide insights like live brand sentiment tracking, share-of-voice benchmarks, crisis alerts, and a unified view of communication performance across print, digital, and broadcast channels.
Expanding Reach Across Borders
“It’s a pleasure to see Indian PR firms like Clarity confidently crossing borders,” said Aakriti Bhargava, co-founder of Wizikey. “Supporting Sowmya has been a privilege—she’s a long-term thinker who understands how communications can scale across geographies. Today, we’re equipped to deliver media intelligence across sectors and countries without boundaries.”
Current Deployment and Future Plans
The collaboration is already active with select Clarity clients in fintech, electric vehicle mobility, healthcare, and direct-to-consumer brands. Full integration of Wizikey’s tools into Clarity’s services is expected to complete by Q3 2025.
This alliance marks a clear shift toward data-driven public relations, enabling communication professionals to quantify outcomes and optimize their media strategies effectively.
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