Clinch launches Creative Template Catalog to streamline DAM-driven ad production
On February 24, 2026, Clinch announced its Creative Template Catalog inside Flight Control's AI-enabled digital asset library. The catalog gives advertisers a curated set of fully customizable, dynamic ad templates built around proven best practices by vertical and KPI, ready for a wide range of channels, formats, and audiences.
"This represents a major step forward in redefining creative at scale by bringing fragmented creative workflows into a single content orchestration platform," said Oz Etzioni, CEO & co-founder of Clinch. "We're consolidating multiple point solutions across production, asset management, and optimisation into one centralised system where data, assets, and strategy work seamlessly together. The Creative Template Catalog gives teams a scalable foundation while enabling AI-driven optimisation from the start - reducing operational complexity and freeing teams to focus on strategy and storytelling."
What this means for creative teams
Start from a flexible creative framework instead of a blank canvas. The Catalog lets Flight Control's AI generate and adapt variations fast while preserving brand integrity and design standards across every size, format, and channel.
Templates also support creator-driven content alongside brand assets, using predefined, brand-safe layouts that are ready to activate at scale. That means faster production without sacrificing consistency or control.
Key benefits
- Accelerated speed to market
Launch campaigns faster by starting from proven creative frameworks instead of building from scratch, dramatically reducing production timelines. - Built-in best practices by design
Templates are designed around vertical-specific and KPI-driven best practices, helping ensure high-quality creative from the first iteration. - Scalable, brand-safe creative
Flexible templates allow teams to generate and adapt creative across formats, sizes, and channels while maintaining consistent brand standards. - Atomic asset-level intelligence
AI auto-tags every creative component, giving advertisers granular visibility into performance at the asset level across all ad variants. - Creator + brand content, simplified
Predefined layouts make it easy to combine creator-generated content with brand assets in a way that is compliant, consistent, and ready to scale. - Reduced cost and resource strain
Ideal for teams with limited in-house creative resources, the Catalog minimises design effort and associated costs while maximising output.
How agencies are using it
WITHIN, a full-service digital marketing agency uniting media, creative & commerce, shared a clear outcome: "Clinch's Template Catalog has changed how we approach creative production," said Piper Brantley, programmatic manager at WITHIN. "By connecting it to our product feed, we can dynamically generate thousands of variants instead of building them one by one. That kind of automation is exactly what we need to scale our campaigns more efficiently."
How it works in practice
Advertisers can browse a growing, categorised library with descriptions and metadata such as ad type, animation style, and format specs. Every element is auto-tagged via AI so teams can track performance at the atomic level, carry forward historical indicators, and iterate with confidence.
If you're rethinking your Digital Asset Management (DAM) workflow, this approach tightens the loop between assets, data, and creative decisions. It sets a clear path for scaling personalisation without ballooning production overhead.
Practical next steps for creatives
- Audit current ad variants: identify your core layouts, KPIs, and must-have brand elements.
- Pick a starter template per channel and map key data signals (audience, feed, offer, location).
- Set guardrails for typography, color, and motion so AI-led variants stay on-brand.
- Connect feeds early and define naming/tagging conventions to capture atomic performance data.
- Ship a controlled test set, review asset-level insights, and iterate weekly.
Clinch's Creative Template Catalog is available now to all Flight Control users. For more information contact info@clinch.co.
Want more ways to blend AI with hands-on creative workflows? Explore AI for Creatives for tools, practices, and skill-builders that complement template-driven production.
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