COEY Launches at CES 2026: AI-First Media Built to Automate Content at Global Scale
LAS VEGAS, NV - January 6, 2026 - The pioneer credited with founding modern influencer marketing announced the public launch of COEY, an AI-first media technology company. Unveiled at CES 2026, COEY is built for a moment when machine-generated content is reaching a historic threshold and distribution is driven by algorithms.
"As the AI models improve, the distinction between man and machine will become a secondary concern for the consumer."
That's the core bet behind COEY: scale human creativity with intelligent machine collaboration and remove bottlenecks in production, distribution, and iteration.
Why PR and Communications Teams Should Care
Your media plan is now competing with autonomous systems that publish faster than most teams can brief. The edge moves to those who can align brand intent with machine speed, without losing editorial judgment.
COEY's thesis is simple: AI becomes both the primary generator of content and the final arbiter of what gets seen, shared, and amplified. For comms leaders, that means new workflows, new controls, and new KPIs.
The Content Crossover: 50% of Internet Content AI-Generated by 2028
COEY projects that by 2028, half of all internet content will be machine-generated - a milestone it calls "The Content Crossover." Success will favor teams who combine autonomous production with human oversight, creative direction, and brand safety guardrails.
In short: keep the strategy human, let machines handle the output and optimization loops.
From Influence to Automation
The move into AI-first media follows two decades of proof. In 2006, IZEA created the first influencer marketing platform, ultimately facilitating nearly 4 million creator transactions for brands like Starbucks and NVIDIA, raising $140M in capital, and generating over $5B in shareholder liquidity.
That playbook is repeating. Early skepticism is giving way to performance. A recent NYU Stern study found fully AI-generated visual ads lifted click-through rates by up to 19%. The concern over "soul" fades as quality and speed improve, especially when guided by strong creative direction.
As stated during the launch, audiences will prioritize relevance, speed, quality, and intelligence of AI-driven content over its origin. Acceptance follows outcomes.
What COEY Builds
COEY develops Autonomous Content Machines that produce high-fidelity output across formats - from AI avatars and brand campaigns to long-form posts and internal communications - with adjustable levels of human oversight.
A flagship example is COEY Cast, a daily podcast produced end-to-end by autonomous systems. AI handles research, synthesis, fact-checking, scripting, voice, and multi-platform publishing, delivering professional output for only a few dollars per episode.
A Three-Pillar Ecosystem
- AI Automation: Intelligent workflows that plug into existing marketing and sales stacks.
- AI Studios: High-volume production of AI-first video, audio, and visual assets for brands and agencies that need speed without sacrificing quality.
- AI Media: A proprietary network of AI-first channels and sites used as a live R&D lab to test formats and optimization strategies before client deployment.
What This Means for PR and Comms Leaders
- Build an AI content policy: Define disclosure standards, provenance signals, and escalation paths for sensitive stories.
- Create AI-ready briefs: Turn brand voice, messaging, and guardrails into structured prompts and reusable templates.
- Human-in-the-loop QA: Set thresholds for human review by topic risk, channel, and audience size.
- Measurement that matters: Track iteration speed, cost per asset, lift vs. human-only benchmarks, and accuracy/error rates.
- Safety and governance: Deploy fact-check layers, legal filters, and content provenance. Maintain a log of model versions and data sources.
- Distribution fit: Optimize for how algorithms rank and redeploy content - headline testing, thumbnail generation, and timing windows now matter more.
- Model-agnostic operations: Avoid tool lock-in. Use adapters and APIs so your workflow rides the best model for each task.
From Stealth to Scale
Though newly public at CES, COEY has been operating in stealth with Fortune 500 brands and leading AI firms as early customers. The focus now is scaling autonomous production for partners while treating COEY's own media network as a real-time proving ground.
Learn more at coey.com.
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