Cognizant partners with Typeface to bring agentic AI to enterprise marketing
Cognizant has teamed up with Typeface, an AI-based marketing firm, to connect and streamline enterprise marketing using agentic AI. The goal: move from fragmented tools and manual handoffs to a unified system that plans, creates, and optimizes with less friction.
Typeface provides a single platform to run the full marketing lifecycle - from ideation and content production to channel optimization. Cognizant adds advisory, implementation, creative, and change-management services so teams can adopt these capabilities at scale.
What "agentic AI" means for your team
Agentic AI refers to AI that can plan tasks, call the right tools, and coordinate workflows to meet a specific objective. In marketing, that looks like campaigns that move from brief to message to distribution with fewer clicks and clearer accountability.
Instead of separate systems for content, approvals, and channels, marketers work inside one orchestrated environment with governance, brand controls, and performance feedback built in.
What the partnership includes
- Typeface platform: Unified, agentic AI-driven orchestration for ideation, content production, personalization, and channel optimization.
- Cognizant services: Advisory, implementation, creative support, and change management to roll out and scale across business units and regions.
- Delivery capacity: Dedicated teams and professional services trained on Typeface technology to accelerate enterprise deployments.
Why this matters for marketing leaders
- Fewer handoffs: Reduce swivel-chair work between tools and teams; cut cycle time from brief to launch.
- Consistency with control: Enforce brand, legal, and data policies inside the same system that creates and ships content.
- Faster experimentation: Spin up variations, run channel tests, and keep what wins - without rebuilding workflows.
- Clearer ROI: Link creative, media, and outcomes to show what actually moved the metric (leads, pipeline, LTV).
Executive perspective
"AI is changing how marketing is executed and the next generation of marketing operating models will look more like software than services, designed to sense demand, orchestrate activity and adapt in real time. By pairing Cognizant's marketing transformation expertise with Typeface's AI-native orchestration platform, we are giving enterprises the foundation they need to operate marketing as a modular, software-driven capability at scale," said Ravi Kumar S, CEO, Cognizant.
"Enterprises are entering a new phase of AI adoption, where intelligence must be embedded into how work actually gets done. That requires platforms capable of orchestrating people, data and systems at scale. Our partnership with Cognizant brings together an agentic marketing platform and the transformation expertise needed to operationalize AI across the enterprise," said Abhay Parasnis, Founder and CEO of Typeface.
How to prepare your org for agentic AI
- Audit workflows: Map your concept-to-campaign flow. Flag repeatable steps, bottlenecks, and tools with overlapping features.
- Set guardrails early: Define brand voice, compliance rules, and data access. Put approvals and audit trails in the flow, not after.
- Prioritize integrations: Connect your CMS, DAM, CRM, marketing automation, and analytics so content and performance data stay in sync.
- Pilot high-volume use cases: Think product descriptions, lifecycle emails, social variations, and landing pages with structured inputs.
- Measure what matters: Track time-to-market, cost per asset, test velocity, lift in conversion, and pipeline contribution.
- Invest in enablement: Train teams on prompts, brand constraints, and QA. Update roles and KPIs to reflect AI-assisted workflows.
Where to learn more
Bottom line
If your marketing org still runs on manual handoffs and disconnected tools, this model points to a cleaner system: one platform to plan, create, govern, and optimize - backed by services to make it stick. The upside is faster cycles, tighter control, and a clearer link between creativity and commercial outcomes.
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