Comcast Advertising Launches AI Platform to Simplify TV Commercial Production for Small Businesses
Comcast Advertising has introduced a new AI-driven creative platform that enables brands to create TV-quality ads quickly and affordably. This solution, developed in partnership with Waymark, aims to remove traditional barriers of time and cost associated with TV commercial production.
Through this platform, advertisers can build and customize commercials in minutes. By simply inputting their website, the AI scans the brand’s content and generates a commercial that can be tailored with different messaging, graphics, voiceovers, and languages. This flexibility allows businesses to produce seasonal or audience-specific ads with ease.
Making TV Advertising Accessible and Efficient
TV advertising remains a highly effective way to reach broad audiences. However, many brands hesitate due to the complexity and expense of producing commercials. Comcast Advertising’s new AI platform directly addresses these challenges, offering a streamlined creative process that fits the needs and budgets of small and local businesses.
Dawn Williamson, Chief Revenue Officer of Media Solutions at Comcast Advertising, highlights that this tool makes media buying both simple and impactful. The platform supports delivery across a range of premium content, including news, entertainment, and live sports, expanding advertisers' reach.
Real Results from Early Users
Since its launch, thousands of new video creatives have been produced using this platform, attracting advertisers new to multi-screen TV. Users report that the process is intuitive and the finished ads are attention-grabbing without feeling overdone.
- Melissa Cowan, Head of Marketing at Metal Roofing Supply, praised the tool’s ease of use and the quality of the ads generated.
- Bill Gray, owner of Atlantic Coast Appliance, shared how the platform enabled quick, cost-effective advertising for a new store opening, making TV advertising accessible for his local business.
Partnership and Innovation
Waymark, known for its AI video production platform, was introduced to Comcast through LIFT Labs, a Comcast NBCUniversal initiative that connects startups with internal teams to foster innovation. This collaboration combines AI technology with premium media inventory to give businesses creative advantages on TV.
Comcast Advertising’s Media Solutions Team
The launch of this platform coincides with the introduction of Comcast Advertising’s Media Solutions team. This team provides a single point of entry for advertisers to access a wide range of Comcast media assets—whether local or national, traditional TV, streaming, or multiscreen—allowing for tailored media buys that fit various business needs.
About Comcast Advertising
Comcast Advertising connects brands with audiences through multiscreen TV campaigns powered by Comcast’s media, data, and technology. Its technology arm, FreeWheel, supports transactions across screens and sales channels to deliver measurable results for marketers. The division also offers Universal Ads, enabling brands to create, buy, and measure ads across premium video from top publishers without fees. Comcast Advertising is part of Comcast Corporation (NASDAQ: CMCSA).
About Waymark
Waymark offers an AI-based video creation platform that helps users produce ready-to-air commercials for TV, streaming, and digital platforms. Serving a broad client base from small agencies to large media enterprises, Waymark simplifies high-quality video production through AI-powered tools.
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