Conquest Planning Secures $80 Million Series B to Expand AI-Driven Financial Planning
Conquest Planning Inc., a Winnipeg-based technology platform, has raised $80 million USD ($110 million CAD) in a Series B funding round led by Growth Equity at Goldman Sachs Alternatives. This round also included new investors such as Canapi Ventures, BDC Capital, Citi Ventures, TIAA Ventures, and USAA, alongside existing backers BNY and Portage. The latest funding pushes Conquest's total capital raised beyond $100 million USD.
Founded in 2018, Conquest focuses on making financial planning accessible yet personalized for a wide range of clients—from retail investors to ultra-high-net-worth families. Its AI-powered software assists financial advisors, banks, brokerages, insurance companies, and pension providers in delivering customized advice efficiently and at scale.
Accelerating U.S. Growth and Enhancing AI Capabilities
The new capital will support Conquest’s expansion into the U.S. market and further development of its AI-based Strategic Advice Manager (SAM). SAM performs thousands of calculations across a client’s financial data, enabling advisors and clients to quickly assess different scenarios and identify the most suitable financial decisions.
Conquest plans to invest in enhanced plan analysis, streamlined onboarding, and dynamic content creation tools. These improvements aim to help advisors deliver more efficient, accurate, and flexible financial plans that adjust as clients move through different life stages.
Addressing Market Needs During Volatile Times
Jade Mandel, Managing Director at Growth Equity at Goldman Sachs Alternatives, emphasized the importance of adaptable financial planning platforms during periods of market volatility. Mandel will join Conquest’s board, highlighting Goldman Sachs’ commitment to supporting the company’s growth and innovation efforts in the U.S.
Broadening Access to Financial Guidance
Conquest’s technology supports clients in all financial phases—borrowing, accumulation, and decumulation—by delivering plans that respond to life changes and longevity considerations. The company is launching a new product called SAM Bytes, which helps advisors engage self-directed investors who might not yet have a formal advisory relationship but seek guidance on key financial decisions like debt management and first-home purchases.
Enhancing Estate and Legacy Planning
To better serve generationally wealthy families, Conquest has expanded its estate and legacy planning features. These tools help advisors identify planning gaps, provide proactive recommendations, and align advice with each family’s legacy goals, covering both pre-mortem and post-mortem strategies.
Strong Market Adoption and Partnerships
Conquest currently serves over 60% of Canadian financial advisors and is gaining traction in the U.S. and U.K. markets. Its platform supports more than 1,000 financial services organizations, including RBC, Manulife, BNY Pershing, and Raymond James, with nearly 1.5 million plans created.
BNY highlights Conquest’s AI-powered platform for improving advisor efficiency by reducing time spent on data management, allowing more client interaction. This capability is integrated through BNY’s Wove platform, enhancing service offerings for BNY’s clients.
About Conquest Planning
Conquest Planning delivers financial planning software built on the belief that everyone deserves access to quality advice. Its AI-driven platform simplifies onboarding and creates highly personalized financial plans. Established by fintech veterans with over 30 years of combined experience, Conquest serves clients across Canada, the U.S., and the U.K.
For more information, visit conquestplanning.com.
About Growth Equity at Goldman Sachs Alternatives
Goldman Sachs is a leading global investor in alternative assets, managing over $500 billion across private equity, growth equity, real estate, infrastructure, and more. Its Growth Equity team has invested more than $13 billion since 2003 in technology-driven companies at the growth stage, supporting visionary founders and CEOs.
Learn more about their investment approach at Goldman Sachs Alternatives.
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