Converted and AASTMT launch AI-driven marketing programme
Converted has partnered with the Arab Academy for Science, Technology & Maritime Transport (AASTMT) to roll out a specialized programme in AI-driven and automated marketing. The goal is simple: help students and young professionals build practical skills that match current market demand in digital marketing, data analytics, and marketing automation.
The programme is now part of AASTMT's academic offerings and runs at the Smart Village campus in Sixth of October City. It officially launched in November 2025.
Why this matters for educators and marketing teams
- Build job-ready talent with hands-on training, not just theory.
- Close the skills gap in data analysis, campaign automation, and performance measurement.
- Standardize learning outcomes that are in line with international expectations and the needs of the digital economy.
What the programme covers
- Consumer behavior analysis grounded in data.
- Practical use of AI-driven marketing tools across audience research, content, and media workflows.
- Design and execution of automated campaigns with clear metrics and feedback loops.
How it's delivered
The partners emphasize hands-on learning tied to real applications. Students work through practical exercises and campaigns with measurable outcomes, linking classroom learning directly to industry practice.
According to General Manager Hilda Louca, the partnership narrows the gap between traditional education and current hiring needs by giving students applied knowledge and exposure to the tools marketers actually use. Mona Fouad, Dean of the College of Engineering and Technology and Academic Dean of AASTMT's Smart Village Campus, added that the programme strengthens the Academy's portfolio with training that meets international standards and real market relevance.
Who benefits
- Students and early-career marketers gain concrete skills they can showcase in portfolios and interviews.
- Marketing leaders get talent that can build automated funnels, read the data, and iterate based on performance-not guesswork.
- Universities and training teams can model this approach to fuse academic content with industry execution.
About the partners
Converted builds AI-based digital marketing and automation solutions that improve business performance with data-driven strategies. AASTMT is a regional institution offering programmes in science, technology, and maritime transport, focused on supporting economic and social development across the Arab region.
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