Financial Instability and AI Disrupting the UK Creative Workforce
The UK creative sector is currently facing significant challenges, with staff, freelancers, and employers all feeling the effects of financial instability and the swift rise of new technologies like AI. This is according to the latest Thrive report from Creative Access, an organisation focused on inclusivity within the creative industries. Their recent survey of 300 participants—200 individuals and 100 employers—highlights the scale of change impacting the creative economy.
Career Progression Slows and Optimism Declines
Only 42% of respondents reported any career progression in the last year, a sharp drop from two-thirds in 2022. This slowdown is especially pronounced among Black, Asian, ethnically diverse groups, and those from lower socioeconomic backgrounds. Nearly 90% have not received a promotion, and over 80% have seen no pay increase, reflecting the financial pressures many creative organisations face.
Optimism about career prospects has also fallen dramatically. While two-thirds felt hopeful in 2022, that figure has dropped to just 31% in 2025. Disabled creatives reported the lowest levels of optimism overall.
Freelancers Feeling the Pressure
Freelancers in particular are seeing a decline in opportunities, with 46% reporting reduced work volume. The report also reveals a rise in mental health challenges linked to work, with common issues including long working hours (22%), poor management (22%), team dynamics (15%), and lack of wellbeing support (15%). Disabled creatives are most affected, with half stating their mental health has suffered due to work conditions.
Despite these challenges, nearly one-third of respondents said their work positively affects their wellbeing, showing that supportive environments can still foster job satisfaction.
AI Adoption Soars, But Training Lags Behind
Creative organisations have quickly adopted AI tools, jumping from just 3% usage last year to 53% in 2025. However, individuals are still catching up: only 18% report receiving any AI training. Meanwhile, 82% express concerns about the ethical and inclusive implications of AI in creative work.
For creatives and finance professionals looking to build AI skills, targeted training can provide a valuable advantage. Explore AI courses suited for creative roles and finance specialists at Complete AI Training.
Call to Support Under-Represented Talent
Mel Rodrigues, CEO of Creative Access, highlights the urgency of supporting under-represented talent during this period of upheaval. Without action, the sector risks losing experienced and skilled creatives who have been vital to its success over the past decade.
- Financial strain is limiting career growth and pay raises across the sector.
- Freelancers face reduced workloads and increased mental health challenges.
- AI adoption is widespread, but training and ethical guidance lag behind.
- Focused support is needed to retain diverse talent and maintain industry strength.
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