Curacel doubles down on Saudi Arabia as an AI infrastructure partner for insurers
Curacel is moving from pilot work to long-term infrastructure in Saudi Arabia, building on its public collaboration with Tawuniya through the InsurAI programme. The focus: embed AI agents into real insurance workflows so carriers can cut cycle times, reduce manual touch, and improve customer response without ripping out core systems.
This aligns with national digital goals under Vision 2030, offering insurers a practical AI layer that sits alongside policy admin, claims, and CRM platforms.
What this means for insurers in KSA
- Operational efficiency: AI agents handle intake, triage, and customer support to shrink workload and accelerate processing.
- No heavy core changes: Integrations connect to existing PAS, claims, and CRM systems.
- Better service: Faster responses and clearer communication for policyholders.
Where the AI agents are being used
- Claims intake: FNOL capture, document handling, and data validation.
- Triage: Smart routing based on policy rules, claim type, and risk signals.
- Customer support: 24/7 assistance for status updates, coverage questions, and next steps.
These use cases deliver immediate wins: fewer handoffs, tighter SLAs, and lower leakage through consistent application of rules.
Built for Saudi requirements
- Arabic-first experiences across interfaces and AI agents.
- Local hosting options for data residency and performance.
- Alignment with regulatory expectations to support compliant deployments.
The approach is long-term. Curacel is investing in local capabilities so insurers can rely on a durable partner as they modernise operations under Vision 2030.
Momentum across the region
Beyond KSA, Curacel reports more than 2,000% revenue growth from the Middle East over the past year, as carriers standardise AI-driven automation across lines and functions. The signals are clear: AI agents are moving from proofs of concept to production-grade operations.
Product and integration depth
- Expanded library of AI agents to cover more end-to-end processes.
- Stronger integrations with policy, claims, and CRM systems used in KSA.
- Focus on measurable outcomes: cycle time reduction, accuracy, leakage control, and NPS/CSAT lift.
What to watch next
As insurers shift from pilots to production, Curacel plans to broaden its agent portfolio, deepen local partnerships, and continue building capabilities insurers need to scale responsibly. The goal is a flexible, compliant, future-ready AI layer that complements existing systems and accelerates transformation under Vision 2030.
From the team
"Saudi Arabia is one of the most exciting insurance markets in the world, and we are committed to being a long-term AI infrastructure partner to insurers in the Kingdom," said Henry Mascot, CEO of Curacel. "Our collaboration with Tawuniya through the InsurAI programme has given us a deep understanding of the opportunities and requirements in KSA. The massive traction we've experienced within six months shows what's possible when AI becomes core to the insurance value chain."
Practical next steps for insurers
- Pick 2-3 processes with high volume and clear rules (e.g., FNOL, simple claims, customer FAQs).
- Define baseline metrics: handling time, touchpoints, accuracy, leakage, and CSAT.
- Integrate via APIs; keep humans-in-the-loop for exceptions and learning.
- Launch phased rollouts by LOB; expand as metrics stabilize.
- Complete compliance and security reviews; include Arabic QA and model evaluation.
- Train teams on new workflows and feedback loops to continuously improve agents.
About Curacel
Curacel provides AI Agents & Workflows to insurers, TPAs, banks, fintechs, and other financial services firms. The company operates in over 15 markets across the Middle East, Africa, and North America, supporting institutions such as AXA, Sanlam, Wema Bank, and Tawuniya. Curacel is backed by Y Combinator, Google, and Tencent.
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