Cvent acquires Goldcast: what it means for event and hospitality teams
Cvent is buying Goldcast, the AI-driven video platform built for B2B webinars and events. The goal is simple: turn live event moments into ready-to-use video clips, summaries, and recaps that extend event impact and move pipeline faster.
For hospitality and events pros, this points to a future where every session, keynote, and breakout becomes on-brand content for web, email, social, and sales-without adding another tool to your stack.
The deal, in plain terms
Goldcast's AI workflows plug into Cvent's event engine and 30,000-strong customer base. You can host webinars and events in Cvent, then instantly produce clips, captions, and summaries using Goldcast-keeping everything on-brand and measurable.
- Simplify your stack: event management, engagement analytics, and video creation in one place
- Turn sessions into short, channel-ready clips in minutes
- Build a reusable video library for social, sales enablement, and nurture programs
- Blend event insights with video engagement to read buyer intent with more confidence
Why this matters for hospitality and events
Events are rich with trust-building moments. The problem has been speed: capturing, editing, and distributing content before the moment fades. This combo fixes that bottleneck.
- Same-day recaps that keep attendees, sponsors, and stakeholders engaged
- Faster follow-up for sales with clip-level analytics tied to attendee behavior
- Better ROI proof with clear attribution from session to pipeline
- Leaner production costs without sacrificing brand standards
How to put it to work next quarter
- Plan for clips, not just sessions: Mark "moment timestamps" in your run-of-show for panels, product reveals, and audience reactions.
- Pre-build templates: Create on-brand lower thirds, intros/outros, and captions so AI can produce consistent assets in minutes.
- Publish fast: Push 15-60 second highlights to social within 24 hours; send longer recaps to email subscribers within 48 hours.
- Enable sales: Share speaker clips mapped to personas and topics in your CRM/enablement tool with talk tracks.
- Measure and iterate: Pair Cvent attendance and session data with video completion and click-through to spot ready buyers.
KPIs to track
- Clip turnaround time (hours from session end to publish)
- View-through rate by channel and persona
- Meeting set rate from post-event clips
- Influenced and sourced pipeline from event-driven video
- Production cost per asset vs. previous events
What leaders are saying
Palash Soni, CEO & Co-Founder of Goldcast: "By combining Cvent's trusted enterprise platform with Goldcast's AI-powered video innovation, we're creating a future-ready solution for marketers. Together we'll put same-day, on-brand video in more marketers' hands - so they can publish, personalize, and enable sales faster, and keep winning the mindshare of their audiences."
"Cvent's broad customer base, which includes the majority of the Fortune 100 companies and spans global corporations to associations, higher education and nonprofits, gives us an incredible foundation to accelerate innovation. As marketers face a video-first future, we're building tools that turn every event into a content engine so brands can amplify their reach and personalize at scale."
Reggie Aggarwal, CEO and Founder of Cvent: "This acquisition reflects our strong belief in the power of AI-driven video and the role it will play in the future of event marketing. AI is transforming how content is produced, but it hasn't changed what audiences value most-authentic moments and experiences. Events deliver that trust at scale, and with Cvent and Goldcast together, teams can move faster and keep their audiences engaged at every step of the customer journey."
What to watch next
- Integration timeline: How quickly video workflows sit natively inside your current event setup.
- Data flow: Event and video engagement mapped to CRM for cleaner attribution.
- Governance: Brand controls, access permissions, and rights management for recorded sessions.
- Caption quality and accessibility: Accuracy across regions and formats.
Quick checklist for your next event
- Define your top five "must-capture" moments per track
- Lock brand templates and caption presets in advance
- Assign one owner for clip approvals within 2-6 hours post-session
- Package 3-5 clips per session for social, email, and sales
- Report on engagement and pipeline within one week
Goldcast has been recognized among North America's fastest-growing technology companies, ranking in Deloitte's 2025 Technology Fast 500. You can learn more about the program here: Deloitte Technology Fast 500.
If you're building skills to run AI-heavy event programs and content ops, these practical resources can help: AI Certification for Marketing Specialists.
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