Cvent acquires Goldcast to speed up AI video content for events
Dec 15, 2025 - Tysons, VA. Cvent has acquired Goldcast, a B2B video content platform for webinars and events. The goal: help marketing and event teams turn live moments into ready-to-use clips, summaries, and recaps in minutes-and tie it all to pipeline and ROI.
As buying moves further online and video becomes the default, events can't stop at attendance. They need to produce content that fuels web, email, social, and sales follow-up-without adding headcount or days of editing. This move brings that workflow under one roof.
What changes for your team
- Run webinars and events in Cvent, then auto-generate branded clips, summaries, captions, and recaps with Goldcast's AI workflows.
- Publish across channels the same day-web, social, email, and sales enablement libraries.
- Combine Cvent event insights with Goldcast's video engagement metrics for clearer buyer intent signals.
- Cut point tools by bringing event management, engagement analytics, and video creation into one system.
Why it matters for hospitality and events
Event impact is measured after people leave the room. This acquisition helps turn sessions, panels, and customer stories into a content library that keeps working-driving meetings, deals, and renewals long after the event ends.
- Simplify tech stacks: one platform from registration to post-event content.
- Move from one-off moments to reusable assets in minutes, not weeks.
- Give sales shareable, on-brand clips tied to real attendee engagement.
- See the full picture with combined event and video data to prioritize follow-up.
Practical next steps
- Audit your event content flow: which sessions deserve clips, recaps, and social edits?
- Standardize formats: 15-30s hooks, 60-90s highlights, 3-5m deep dives, session summaries.
- Set KPIs tied to revenue: influenced pipeline, meetings booked, content usage by sales.
- Add consent language in registration for recording and content reuse.
- Align with sales: define what "good" looks like for clips and where they live in the CRM.
- Pilot on your next webinar or flagship session, then scale across your calendar.
What leaders are saying
Goldcast's team points to same-day, on-brand video as the new standard-so marketers can publish faster, personalize outreach, and enable sales without bottlenecks. Their focus is a content engine that turns every event into assets for reach and 1:1 engagement at scale.
Cvent's leadership highlights a simple truth: AI can speed production, but audiences still care about real moments. Events create those moments; tighter Cvent-Goldcast integration helps teams keep people engaged across the full lifecycle with less manual work.
Scale and recognition
Cvent brings ~30,000 customers and deep enterprise relationships to the table. Goldcast has been recognized among the Deloitte Technology Fast 500, reflecting strong growth in the category. Learn more about the program at Deloitte Technology Fast 500.
About Cvent
Cvent is a meetings, events, and hospitality technology provider with 5,000+ employees and ~30,000 customers worldwide. The platform covers online registration, venue sourcing, event marketing and management, virtual and onsite solutions, and attendee engagement. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms. Learn more at Cvent.com.
About Goldcast
Goldcast is an AI-driven B2B video content platform used by teams at Intercom, LG, Zuora, OpenAI, Mailchimp, Box, and Canva to create high-impact video, repurpose content efficiently, and activate brand authority across channels. Its agentic AI suite supports editing, campaign-ready content curation, and data-driven event insights. Learn more at goldcast.io.
Helpful training for event marketers
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