DAIVID’s AI Tool Brings Real-Time Creative Intelligence to Retail Media Networks
Retail media networks (RMNs) and brands now have a new way to measure and optimise the effectiveness of their retail media ads in real time. Creative data provider DAIVID has launched an AI-powered tool that evaluates retail media creative across key metrics such as predicted attention, emotional impact, brand recall, and purchase intent.
Retail media budgets are booming in 2025. According to the WARC Media Global Advertising Trends report, retail media ad spend is set to reach USD $176 billion this year, making up 15.2% of total global ad spend. As brands increasingly focus on retail media to reach high-intent shoppers, knowing which creative assets truly drive results has become essential.
Why Creative Effectiveness Matters More Than Ever
Retail media is no longer just about bottom-funnel conversions. Advertisers now see the value of creative assets in driving outcomes throughout the buyer’s journey. This growing awareness creates a demand for detailed insights into creative performance that go beyond simple impressions or clicks.
DAIVID’s updated Creative Data Feed API integrates seamlessly into RMNs and ad platforms, injecting real-time creative intelligence. This empowers marketers to connect creative attributes directly with sales outcomes and reduce media wastage by optimising campaigns on the fly.
How DAIVID’s AI-Powered Tool Works
The tool uses proprietary AI models trained on tens of millions of human responses to ads. These models analyze video and static display assets by combining facial coding, eye tracking, survey data, computer vision, and audio analysis. The result is a detailed scorecard predicting an ad’s emotional impact, attention levels, brand recall accuracy, and purchase intent.
Marketers get access to predictive insights both before and after launch, allowing for agile, data-driven creative decisions that improve campaign performance continuously.
Proven Impact for Creative Assets
Creative assets rated highly by DAIVID’s technology saw significant lifts compared to poorly scoring ads:
- 36% increase in attention
- 41% boost in brand recall
- 32% uplift in purchase intent
Clients using DAIVID’s tool include Nike, Snapchat, and EssenceMediacom, showing its relevance to leading brands and agencies.
Key Features of the Creative Data Feed API
- Easy-to-implement API integration
- Real-time measurement of every unique ad asset
- Comprehensive effectiveness metrics, including 39 emotions, attention, brand recall, and second-by-second purchase intent
- Scalable for large creative libraries across multiple formats and platforms
This solution helps creatives move beyond guesswork, giving them clear, actionable data to optimise retail media campaigns and improve ROI.
For creatives looking to sharpen their skills with AI tools and data-driven marketing, exploring AI training courses can be valuable. Check out Complete AI Training’s courses for marketing and creative professionals to stay ahead.
DAIVID’s Creative Data Feed API is now available for retail media networks and brands ready to boost the effectiveness of their campaigns through smarter creative evaluation.
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