Databricks and Tealium Partner to Deliver AI-Driven Marketing Solutions
Tealium has joined forces with Databricks to enhance marketing intelligence with real-time data streaming directly into Databricks’ analytics and AI platform. This collaboration enables marketing teams to access AI-driven insights quickly, allowing for personalized and privacy-compliant customer experiences at scale.
By integrating Tealium’s real-time data capabilities with Databricks’ powerful analytics, businesses can now flexibly use real-time, historical, or combined data to improve advertising and marketing strategies.
Key Benefits for Marketers
- Activate real-time data for personalized customer journeys
- Improve audience segmentation through machine learning
- Create unified customer profiles across all touchpoints
- Ensure privacy-compliant data collection and governance
- Accelerate time-to-insight for marketing analytics
- Scale processing of high-volume customer interactions
Matthew Gray, Senior Vice President of Global Partnerships and Alliances at Tealium, highlighted that building on Databricks’ platform allows Tealium to deliver secure, scalable, and privacy-first real-time customer data solutions trusted by regulated industries. This partnership helps customers benefit from ongoing innovation, real-time insights, and strong compliance standards.
Dan Morris, GTM Leader of Marketing Solutions at Databricks, emphasized that combining Tealium’s data streaming with the Databricks Data Intelligence Platform enables brands to unify and activate customer data securely and at scale. This leads to faster insights and smarter marketing decisions while maintaining privacy and compliance.
A Future-Ready Marketing Stack
The Databricks-Tealium solution supports modern enterprises in building marketing systems that are responsive and intelligent. It supports both Tealium’s EventStream™ and AudienceStream™ connectors, giving brands flexible choices for implementation. This real-time streaming capability allows teams to generate actionable insights and engage customers more intelligently.
About Tealium
Tealium helps companies collect, govern, and enrich customer data in real time to fuel AI initiatives and deliver meaningful customer experiences. Its ecosystem includes over 1,300 pre-built integrations with leading technology providers. Tealium’s solutions feature a real-time customer data platform (CDP) with AI data streaming, tag management, and an API hub.
Trusted by more than 850 global businesses, Tealium supports enterprises in accelerating performance, improving customer experiences, and ensuring data compliance. For more details, visit Tealium.com.
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