Datadog Acquires Eppo to Strengthen Product Analytics Capabilities
Datadog, a leading monitoring and security platform for cloud applications, announced the acquisition of Eppo, a feature flagging and experimentation platform. This move integrates Eppo’s capabilities directly into Datadog’s existing Product Analytics suite, creating a more unified toolset for product development teams.
Developers often rely on multiple tools to gather analytics across engineering, product, and business functions, which can complicate the process of linking feature changes to key performance indicators (KPIs). With Eppo now part of Datadog, teams can manage the entire product analytics lifecycle on a single platform. This consolidation allows engineers to track code changes with feature flags, while data scientists and product managers design, run, and analyze experiments. Business analysts also benefit from a cohesive view of product usage and business outcomes.
Why This Matters for Product Teams
As AI workloads increase in complexity, safely scaling and measuring their impact becomes critical. Eppo’s experimentation tools enable real-time measurement of user experience changes, accelerating the safe rollout of new features. This fosters a development workflow that is both faster and more reliable.
Michael Whetten, VP of Product at Datadog, highlights the challenge: “Deploying multiple AI models raises complexity, making it difficult to quantify the business impact of different models, agent behaviors, prompts, or UI changes.” Experimentation helps solve this issue by enabling teams to compare models side-by-side and balance user engagement with cost considerations.
Chetan Sharma, founder and CEO of Eppo, adds that the goal is to promote an experiment-first culture across companies of all sizes. With Datadog, the combined platform reduces risk, speeds up learning cycles, and helps teams deliver higher-quality products. Eppo will continue supporting its customers as part of Datadog, expanding its reach within the product analytics ecosystem.
About Datadog
Datadog provides an observability and security platform for cloud applications, integrating infrastructure monitoring, application performance monitoring, log management, user experience tracking, and cloud security. Its SaaS platform enables organizations to collaborate across development, operations, security, and business teams. Datadog helps accelerate application delivery, reduce resolution time for issues, secure systems, and track user behavior alongside business metrics.
Looking Ahead
This acquisition strengthens Datadog’s position in product analytics by combining feature management, experimentation, and AI capabilities. Product teams can expect a more seamless experience for testing and measuring feature impact, helping them ship improvements with greater confidence and clarity.
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