Datavault AI and Riflessi Bring Sponsored 3D Digital Twins to Fifth Avenue
January 7, 2026 - Datavault AI Inc. (NASDAQ: DVLT) will deploy DVHOLO™ holographic displays and ADIO® spatial audio at Riflessi, a premium Fifth Avenue retailer in New York City. The goal: turn storefronts and in-store zones into measurable, sponsor-ready media with immersive 3D digital twins of inventory.
Riflessi plans to feature digital twins and interactive previews for luxury lines from Brunello Cucinelli, Gucci, Tom Ford, Kiton, and Tommy Hilfiger® among other brands. Installations are planned for February 2026, with use cases that include pre-sale previews and targeted, high-intent engagement.
What's Being Launched
- DVHOLO™ 3D holographic displays for lifelike product visualizations and collection previews.
- ADIO® spatial audio for focused, directional audio messaging without flooding the entire store.
- Sponsored placements that fit seasonal campaigns, launches, and brand activations in window and in-store zones.
- Privacy-conscious signals, including impressions, engagement time, and spatial interaction patterns, modeled as monetizable data assets.
Vince Caruso, Managing Member of Riflessi Media Group LLC, noted that putting DVHOLO™ and ADIO® on Fifth Avenue places the technology on a global stage, with clear potential to scale across New York and other major cities.
Why Marketers Should Care
Retail media is moving beyond screens. With DVHOLO™ and ADIO®, a storefront can become a premium media placement where creative, context, and foot traffic intersect. Brands can preview upcoming collections, support pre-sales, and capture measurable engagement without sacrificing privacy.
The data model matters here. Signals from interactions can be packaged and valued, giving sponsors clarity on performance and informing smarter creative and media decisions.
Measurement You Can Act On
- Impressions by zone and time of day
- Dwell and engagement duration
- Spatial interaction patterns (e.g., proximity, repeat views)
- Creative-level lift indicators for pre-sale and interest
How NYIAX Fits In
Subject to completion of Datavault AI's transaction with NYIAX, immersive inventory such as hologram placements and spatial audio sponsorships can be priced, standardized, and transacted with transparent contract terms. Integration would also allow engagement data to flow into an auditable marketplace, moving beyond estimated impressions to verified signals.
Practical Next Steps for Brand and Retail Marketers
- Pick 2-3 hero products for holographic previews tied to a pre-sale or capsule drop.
- Define KPIs upfront: impressions, engagement time, proximity, opt-in conversion actions.
- Storyboard creative variations for weekday vs. weekend and daypart shifts.
- Bundle storefront hologram, spatial audio, and adjacent OOH or social to extend reach.
- Set testing windows (2-4 weeks), rotate creative, and track lift by cohort.
- Coordinate privacy reviews; keep signals anonymized and audit-friendly.
Who Benefits
Luxury fashion and premium lifestyle brands seeking attention in high-footfall locations. Riflessi's Fifth Avenue presence offers context, traffic, and prestige-useful for launches, limited editions, and VIP previews for lines from Brunello Cucinelli, Gucci, Tom Ford, Kiton, and Tommy Hilfiger®.
Risks and Considerations
- Timing and scope of installations may shift.
- Creative fatigue is real; plan rotations and variants.
- Foot traffic volatility can impact performance; use dayparting and weather triggers.
- Regulatory frameworks and privacy standards continue to evolve; keep compliance tight.
- Integration with marketplaces such as NYIAX depends on transaction completion and technical readiness.
Bottom Line
This collaboration turns premium retail space into a measurable media format with 3D product storytelling, directional audio, and sponsor-ready placements. For marketers, it's a chance to test high-intent experiences, gather clean engagement signals, and tie storefront attention to pre-sale momentum.
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