RMLNLU To Host Second National Conference on IPR, Advertising, AI & Deepfakes (March 28-29, 2026)
AI-driven advertising, influencer-led campaigns, and synthetic media are changing how brands capture attention. They also raise hard legal questions around consent, identity, and ownership-especially when deepfakes and AI-generated endorsements blur the line between legitimate branding and misappropriation.
To address these issues head-on, the DPIIT IPR Chair at Dr. Ram Manohar Lohiya National Law University (RMLNLU), Lucknow is organizing the second edition of its national conference on March 28-29, 2026, in hybrid mode. The forum brings legal scholars, policymakers, marketers, technologists, and students into the same room to work through the practical and policy gaps.
Why this matters for legal and marketing teams
- Consent and identity: Who can authorize the use of a face, voice, or likeness generated by AI? What constitutes false endorsement?
- Ownership and IP: Where do copyright and trademark protections start and end for AI-generated ads and brand assets?
- Risk and liability: How should brands, agencies, platforms, and creators allocate responsibility for deepfake misuse?
- Compliance and trust: Clear rules reduce reputational damage, consumer deception, and enforcement friction.
Concept note: the core questions on the table
AI tools can now synthesize hyper-realistic images, videos, and voices-often faster than teams can review them. That puts personality rights and digital identity at the center of both campaign strategy and legal risk management.
Traditional IP rules weren't built for virtual influencers, synthetic endorsements, or AI brand ambassadors. The conference probes whether current frameworks on passing off, false endorsement, trademark dilution, privacy, and publicity rights are sufficient-or if targeted regulation and guidance are needed.
- Ownership, consent, liability, and enforcement in AI-generated advertising
- Deepfakes as a vector for commercial misuse, misinformation, and reputational harm
- Comparative approaches and global best practices for ethical governance and consumer protection
- Action outputs: selected papers (post peer review) with a reputed publisher and a policy-focused White Paper on AI, deepfakes, and personality rights
Format and participation
- Hybrid conference (online and on campus at RMLNLU, Lucknow)
- Keynotes, parallel technical sessions, paper presentations, and expert-led discussions
- Interdisciplinary audience: law, marketing, media, technology, and policy
Call for papers
Original and unpublished work is invited from academicians, legal practitioners, policymakers, industry professionals, advertising and media experts, research scholars, and students across India. Submissions may be doctrinal, empirical, comparative, or interdisciplinary, aligned with the main theme or related areas.
Suggested sub-themes
- Personality Rights and Celebrity Rights in Advertising and Branding
- AI-Generated Endorsements and Legal Accountability
- Deepfakes and Misappropriation of Identity: Legal Remedies and Challenges
- Trademark Law and False Endorsement in the Age of AI
- Copyright Issues in AI-Generated Advertisements and Branding Content
- Regulation of Influencer Marketing and Virtual Influencers
- Consumer Protection and Deceptive Advertising Using AI Tools
- Comparative Perspectives on Personality Rights and Publicity Rights
- Ethical Governance of AI in Advertising and Brand Communication
- Balancing Innovation and Individual Rights in Digital Advertising
The list is indicative. Authors may propose related topics within the conference scope.
Key dates
- Abstract submission deadline: March 5, 2026
- Confirmation of selection: March 8, 2026
- Full paper submission deadline: March 25, 2026
- Last date for registration and fee payment: March 25, 2026
Venue and mode
Venue: Dr. Ram Manohar Lohiya National Law University, Sector D-1, LDA Colony, Kanpur Road Scheme, Aashiyana, Lucknow-226012.
Mode: Hybrid (Online & Offline)
How to submit and register
- Abstract submission (250-300 words): https://forms.gle/q8eTVzhbjoD61FKW7
- Registration & Submission link: https://forms.gle/rwJqtU9yiJUxnBrs6
- Detailed brochure: https://sites.google.com/view/dpiit-ipr-chair-rmlnlu/home
- Conference registration (as per guidelines): https://forms.gle/yWo74Fc3L9YT3ssq9
Submission guidelines
- Full paper length: 6000-8000 words
- Citation style: OSCOLA (4th Edition)
- All submissions will undergo plagiarism checks and peer review
Registration fees
- Students: INR 1000
- Academicians and professionals: INR 1500
- RMLNLU students: INR 500
- Each author must register and pay individually
- Accommodation: Available for outstation participants in nearby hotels on a concessional, pay-on-your-own basis (separate from registration fees)
Payment instructions
- Visit SBI Collect: https://onlinesbi.sbi.bank.in/sbicollect/icollecthome.htm
- Search Institute: DR RAM MANOHAR LOHIA NATIONAL LAW UNIVERSITY, LUCKNOW
- Select Payment Category: REGISTRATION FEE
- Select Event/Academic Activity: Seminar/Workshop
- Remark section: 2nd National Conference by DPIIT IPR Chair RMLNLU
Contacts
Coordinators: Rishi Shukla - 7985176907, Shivam Shukla - 8765666696
Email: iprchair.rmlnlu@gmail.com
Office: IPR Chair Office, Administrative Block II, Dr. Ram Manohar Lohiya National Law University, Lucknow
Phone: 7985176907, 8765666696
About Dr. Ram Manohar Lohiya National Law University, Lucknow
Established by an Act of the Government of Uttar Pradesh in 2005, RMLNLU began operations in 2006. It offers a PhD in law, social sciences, and humanities, a one-year LL.M., and a five-year integrated B.A. LL.B. (Hons.).
The campus houses a modern Seminar Hall, a Video Conferencing Hall, and the Madhu Limaye Library-one of India's leading law libraries. The university focuses on quality legal education and research with a strong public-service ethos.
About the DPIIT IPR Chair, RMLNLU
The Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, launched the SPRIHA scheme in 2016 to establish IPR Chairs under the National IPR Policy. RMLNLU was selected to host an IPR Chair under the leadership of Professor Manish Singh.
The Chair advances IPR education, research, and outreach; supports curriculum development; and strengthens industry-academia collaboration. It also builds an IPR knowledge base and case repository, supports filings, and promotes policy-relevant research across emerging IPR areas.
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