Dentsu APAC launches Zoyumi, an AI platform uniting creative production, content scoring, and real-time campaign insights across Southeast Asia

Dentsu APAC launches Zoyumi: An AI content and creative solution for always-on campaigns

Dentsu Asia Pacific has introduced Zoyumi, an AI-powered SaaS platform built to streamline creative production and campaign management across APAC. The launch rolls out in Southeast Asia first, as the region hosts the 'What's NEXT in Marketing 2025' series across Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia.

What Zoyumi does

Zoyumi brings content scoring, creative production, and performance tracking into one platform. It gives creative teams real-time visibility through custom dashboards, so decisions move faster without losing brand integrity.

• Content scoring: Spot high-potential assets before you spend behind them.
• Creative production: Generate on-brand variations in minutes, with brand guidelines baked in.
• Performance tracking: See what's working across markets through live dashboards.
• Governance and brand safety: Maintain control while scaling.
• Multi-market workflows: Build once, adapt quickly for local needs.
• SaaS deployment: Centralize setup, integrate with your existing stack.

Built for how creative teams actually work

Zoyumi was engineered for an always-on model where agility and efficiency matter. The platform prioritizes speed with precision, helping teams keep every asset on brand while iterating quickly.

As Ganga Chirravuri, president of product and development for APAC at dentsu, shared, Zoyumi fuses the ideas of "amplification" (増幅, "zou fuku") and "accuracy," symbolized by the bow and arrow (弓矢, "yumi ya"). The goal: help brands move fast with intent.

First deployment: results you can ship

In its first application, a global technology brand used Zoyumi to manage always-on campaigns across multiple markets. Creative teams produced on-brand assets in under 30 minutes, identified winning content through scoring, and acted on insights via real-time dashboards-while keeping governance intact.

Why this matters for creatives

• Reduce switching costs by planning, creating, and optimizing in one place.
• Test more ideas without losing control of brand guidelines.
• Make smarter bets using content scores and live performance signals.
• Move from "reporting later" to "adapting now."

How to plug Zoyumi into your workflow

• Set guardrails: define brand rules, templates, and naming conventions upfront.
• Build variant sets: iterate around message, visual, and format to generate options fast.
• Use scoring to shortlist: prioritize creatives with the highest predicted lift.
• Ship and monitor: deploy across markets, then adjust using real-time signals.
• Close the loop: feed winners back into templates to keep improving.

Leadership perspective

"Built in Singapore, applied across APAC" is how Prakash Kamdar, CEO of clients and solutions, SEA, dentsu, and CEO, dentsu Singapore, frames it. He notes Zoyumi is calibrated to each brand's needs-built to cut through noise with speed, agility, and accuracy while keeping every message on brand.

Availability

Zoyumi is available to dentsu clients across APAC and can be configured for specific market and brand requirements. Learn more about dentsu's regional capabilities at dentsu.com.

Up-skill your edge

If you're leveling up your creative workflow with AI, you may find this useful: a curated list of AI tools for copywriting, prompts, and content workflows at Complete AI Training.